Launch season, sourced
Women’s launches
This season’s new clubs and balls, men’s and women’s, each from the brand’s own announcement. The price shown is the brand’s launch price, not a deal. When last year’s model is the smarter buy, the read below says so.
Updated Sep 14, 2026.
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The launches
30 so far, newest first.
Putter · Women’s
Wilson Women's INFINITE Zero Torque The 606 and Lakeview putters
- Announced
- Aug 31, 2026
- In stores
- Aug 27, 2026
- Brand’s launch price
- $199.99
33-inch women's versions of Wilson's zero-torque 606 and Lakeview mallets with gold detailing, which Wilson says give women golfers the same stability and consistency as the existing models. Wilson's release, which appeared Aug. 31, says they've been available since Aug. 27.
Fairway wood · Women’s
Callaway Women's Quantum Mini Spinner
- Announced
- Jul 31, 2026
- In stores
- Aug 14, 2026
- Brand’s launch price
- Not announced
Women's 7-, 9- and 11-wood versions (21° to 27°) with ladies-flex Mitsubishi Eldio graphite, which Callaway says are built for more long-game spin and green-stopping power; Callaway's release doesn't mention a women's model, and dates are from the family launch. Callaway's site listed it at $379.99 on Sept. 14, 2026.
Sources: Callaway Golf · Callaway Golf
Driver · Women’s
Callaway Women's Quantum Mini Driver
- Announced
- Apr 15, 2026
- In stores
- Apr 29, 2026
- Brand’s launch price
- Not announced
The women's Quantum Mini comes in 11.5° and 13.5° at 42.5 inches with ladies-flex Mitsubishi Eldio graphite, and Callaway pitches it as a fairway-finder or 3-wood alternative; Callaway's release doesn't mention a women's model, and dates are from the family launch. Callaway's site listed it at $549.99 on Sept. 14, 2026.
Sources: Callaway Golf · Callaway Golf
Driver · Women’s
PING G Le4 driver
- Announced
- Mar 10, 2026
- In stores
- Mar 26, 2026
- Brand’s launch price
- $650
PING's women's driver adds a Carbonfly Wrap crown, which PING says moves the CG lower and deeper for faster ball speed and higher launch.
Sources: The Golf Wire (PING press release) · GOLF.com
Fairway wood · Women’s
PING G Le4 fairway woods
- Announced
- Mar 10, 2026
- In stores
- Mar 26, 2026
- Brand’s launch price
- $355
3-, 5-, 7- and 9-wood options (18° to 33°) with a variable-roll-radius face that PING says gives more consistent spin and faster ball speed.
Sources: The Golf Wire (PING press release) · GOLF.com
Hybrid · Women’s
PING G Le4 hybrids
- Announced
- Mar 10, 2026
- In stores
- Mar 26, 2026
- Brand’s launch price
- $270
5H through 8H (22° to 36°) with a maraging-steel face PING says is tuned to its target swing speed; they're $202.50 each when bought as part of an iron/hybrid combo set.
Sources: The Golf Wire (PING press release) · GOLF.com
Irons · Women’s
PING G Le4 irons
- Announced
- Mar 10, 2026
- In stores
- Mar 26, 2026
- Brand’s launch price
- $202.50
Lightweight irons with a thin face and high-density tip and toe weights, offered 6-iron through pitching wedge plus UW and SW; the price is per club.
Sources: The Golf Wire (PING press release) · GOLF.com
Putter · Women’s
PING G Le4 putters (Anser 2D, Louise, Oslo)
- Announced
- Mar 10, 2026
- In stores
- Mar 26, 2026
- Brand’s launch price
- $270
Three women's putters with a one-piece elastomer insert PING says gives soft but responsive feel; the Anser 2D is $270 and the Louise and Oslo are $325.
Sources: The Golf Wire (PING press release) · GOLF.com
Driver · Women’s
Tour Edge Women's Hot Launch Max and Max D drivers
- Announced
- Feb 10, 2026
- In stores
- Feb 26, 2026
- Brand’s launch price
- Not announced
Women's builds with Aldila Ascent ladies-flex shafts, in 9° to 12° (Max) and 10.5° to 15° (Max D, whose heel-weighted, offset head Tour Edge says reduces slices); Tour Edge's launch releases don't mention women's models, and dates are from the family launch. Tour Edge's site listed both at $299.99 on Sept. 14, 2026.
Sources: Tour Edge · Tour Edge · Tour Edge · The Golf Wire
Fairway wood · Women’s
Tour Edge Women's Hot Launch Max and Max D fairway metals
- Announced
- Feb 10, 2026
- In stores
- Feb 26, 2026
- Brand’s launch price
- Not announced
Women's Hot Launch Max fairways in 15°, 19° and 22° with Aldila Ascent ladies-flex shafts, plus a women's Max D; Tour Edge's launch releases don't mention women's models, and dates are from the family launch. Tour Edge's site listed the Max at $179.99 on Sept. 14, 2026.
Sources: Tour Edge · Tour Edge · Tour Edge · The Golf Wire
Hybrid · Women’s
Tour Edge Women's Hot Launch Max and Max D hybrids
- Announced
- Feb 10, 2026
- In stores
- Feb 26, 2026
- Brand’s launch price
- Not announced
Women's Hot Launch Max hybrids in 19°, 22° and 25° with Aldila Ascent ladies-flex shafts, plus a women's Max D; Tour Edge's launch releases don't mention women's models, and dates are from the family launch. Tour Edge's site listed the Max at $159.99 on Sept. 14, 2026.
Sources: Tour Edge · Tour Edge · Tour Edge · The Golf Wire
Irons · Women’s
Tour Edge Women's Hot Launch Max irons
- Announced
- Feb 10, 2026
- In stores
- Feb 27, 2026
- Brand’s launch price
- Not announced
Women's Hot Launch Max irons with what Tour Edge calls a hollow-body 431 stainless head in a traditional cavity-back shape, sold as 4-PW or 5-PW plus AW on Aldila Ascent 50L ladies-flex graphite; Tour Edge's launch release doesn't mention a women's set, and dates are from the family launch. Tour Edge's site listed one at $699.99 on Sept. 14, 2026.
Irons · Women’s
Cobra Women's KING MAX irons
- Announced
- Jan 20, 2026
- In stores
- Feb 6, 2026
- Brand’s launch price
- $942
A women's KING MAX in an Earl Grey colorway with an undersized grip and lightweight KBS PGI women's-flex graphite, sold as a six-piece 6-PW and SW set; $942 is the launch price in Cobra's release.
Sources: The Golf Wire (Cobra press release) · COBRA Golf
Driver · Women’s
Callaway Women's Quantum Max Fast driver
- Announced
- Jan 16, 2026
- In stores
- Feb 13, 2026
- Brand’s launch price
- Not announced
Women's-spec Max Fast (44.5 inches, 10.5° or 12°, ladies-flex Mitsubishi Eldio shaft) that Callaway describes as a lightweight, high-MOI driver for moderate swing speeds; Callaway's launch release doesn't name its women's builds, and dates are from the family launch. Callaway's site listed it at $699.99 on Sept. 14, 2026.
Sources: Callaway Golf · Callaway Golf
Driver · Women’s
Callaway Women's Quantum Max D driver
- Announced
- Jan 16, 2026
- In stores
- Feb 13, 2026
- Brand’s launch price
- Not announced
A 44.5-inch women's Max D in 10.5° or 12° with a ladies-flex Mitsubishi Eldio shaft, which Callaway pitches at players who want forgiveness, a slight draw bias and easy launch. Dates are from the family launch. Callaway's site listed it at $649.99 on Sept. 14, 2026.
Sources: Callaway Golf · Callaway Golf
Fairway wood · Women’s
Callaway Women's Quantum Max Fast fairway woods
- Announced
- Jan 16, 2026
- In stores
- Feb 13, 2026
- Brand’s launch price
- Not announced
Women's Max Fast fairways in 3-, 5-, 7- and 9-wood lofts (16° to 25°) with ladies-flex graphite, which Callaway calls its lightest fairway wood. Dates are from the family launch. Callaway's site listed them at $429.99 on Sept. 14, 2026.
Sources: Callaway Golf · Callaway Golf
Fairway wood · Women’s
Callaway Women's Quantum Max and Max D fairway woods
- Announced
- Jan 16, 2026
- In stores
- Feb 13, 2026
- Brand’s launch price
- Not announced
Women's Max fairways from a 15° 3-wood to an 11-wood (including a 20° Heavenwood) and draw-biased Max D fairways from 15° to 21.5°, all with ladies-flex Mitsubishi Eldio graphite; Callaway calls the Max D its easiest fairway wood to hit. Dates are from the family launch. Callaway's site listed both at $399.99 on Sept. 14, 2026.
Sources: Callaway Golf · Callaway Golf · Callaway Golf
Hybrid · Women’s
Callaway Women's Quantum Max Fast hybrids
- Announced
- Jan 16, 2026
- In stores
- Feb 13, 2026
- Brand’s launch price
- Not announced
Women's Max Fast hybrids from 3H (20°) to 8H (34°) with ladies-flex graphite, which Callaway calls its lightest hybrid. Dates are from the family launch. Callaway's site listed them at $349.99 on Sept. 14, 2026.
Sources: Callaway Golf · Callaway Golf
Hybrid · Women’s
Callaway Women's Quantum Max OS hybrids
- Announced
- Jan 16, 2026
- In stores
- Feb 13, 2026
- Brand’s launch price
- Not announced
An oversized, draw-biased women's hybrid from 3H (18°) to 8H (32°) with ladies-flex Mitsubishi Eldio graphite, which Callaway says suits golfers who struggle with a right miss or need help getting the ball airborne. Dates are from the family launch. Callaway's site listed it at $319.99 on Sept. 14, 2026.
Sources: Callaway Golf · Callaway Golf
Irons · Women’s
Callaway Women's Quantum Max Fast irons
- Announced
- Jan 16, 2026
- In stores
- Feb 27, 2026
- Brand’s launch price
- Not announced
Nine-club women's set (5-iron through sand wedge) with ladies-flex Mitsubishi Eldio graphite that Callaway says launches high for moderate swing speeds. Dates are from the family launch. Callaway's site listed it at $1,249.99 on Sept. 14, 2026.
Sources: Callaway Golf · Callaway Golf
Irons · Women’s
Callaway Women's Quantum Max OS irons
- Announced
- Jan 16, 2026
- In stores
- Feb 27, 2026
- Brand’s launch price
- Not announced
A 10-club women's set (4-iron through PW plus AW, GW and SW) in Callaway's oversized Max OS shape with ladies-flex Mitsubishi Eldio graphite, which Callaway says helps golfers hit it more solid across the face. Dates are from the family launch. Callaway's site listed it at $1,199.99 on Sept. 14, 2026.
Sources: Callaway Golf · Callaway Golf
Driver · Women’s
Cobra Women's OPTM Max-K and Max-D drivers
- Announced
- Jan 12, 2026
- In stores
- Jan 20, 2026
- Brand’s launch price
- $599
Women's editions of Cobra's high-MOI Max-K and draw-biased Max-D, in black gloss with silver and mint green accents and built with lightweight ladies-flex shafts; Cobra's launch release prices the women's edition at $599.
Sources: The Golf Wire (Cobra press release) · COBRA Golf · AmateurGolf.com
Fairway wood · Women’s
Cobra Women's OPTM Max fairway
- Announced
- Jan 12, 2026
- In stores
- Jan 20, 2026
- Brand’s launch price
- Not announced
A women's version of the new OPTM Max fairway in 3-, 5- and 7-wood with a ladies-flex Mitsubishi Vanquish shaft and Cobra's 33-setting FutureFit33 hosel; Cobra's launch release names it but doesn't price it separately. Cobra's site listed it at $369 on Sept. 14, 2026.
Sources: COBRA Golf · The Golf Wire (Cobra press release)
Hybrid · Women’s
Cobra Women's OPTM hybrids
- Announced
- Jan 12, 2026
- In stores
- Jan 20, 2026
- Brand’s launch price
- $329
Women's versions of the new OPTM hybrid in 4H through 7H, built with KBS PG Hybrid 55 ladies-flex graphite shafts; Cobra's launch release lists them with the $329 OPTM hybrids.
Sources: The Golf Wire (Cobra press release) · COBRA Golf · COBRA Golf
Driver · Women’s
TaylorMade Qi4D Max Lite Women's driver
- Announced
- Jan 8, 2026
- In stores
- Jan 29, 2026
- Brand’s launch price
- $649.99
Women's build of the Qi4D Max Lite, which TaylorMade says carries the lightest head, shaft and grip in the Qi4D family for easier speed and launch; $649.99 is the Qi4D driver price in TaylorMade's launch release, and dates are from the family launch.
Sources: TaylorMade Golf · TaylorMade Golf · Worldwide Golf Shops Insider
Fairway wood · Women’s
TaylorMade Qi4D Max Lite Women's fairway woods
- Announced
- Jan 8, 2026
- In stores
- Jan 29, 2026
- Brand’s launch price
- $379.99
Women's builds of the Qi4D Max Lite fairway, which TaylorMade calls the lightest fairway in the Qi4D family; TaylorMade lists a women's 3-wood, its launch release prices the Max Lite fairway at $379.99, and dates are from the family launch.
Sources: TaylorMade Golf · TaylorMade Golf
Hybrid · Women’s
TaylorMade Qi4D Max Lite Women's Rescue
- Announced
- Jan 8, 2026
- In stores
- Jan 29, 2026
- Brand’s launch price
- $299.99
The women's Max Lite Rescue is 32 grams lighter than the Qi4D Max hybrid, per launch coverage, and TaylorMade calls it the easiest-launching, most forgiving hybrid in the Qi4D lineup; TaylorMade's launch release prices every Qi4D Rescue at $299.99, and dates are from the family launch.
Sources: Plugged In Golf · TaylorMade Golf · TaylorMade Golf
Irons · Women’s
TaylorMade Qi Max HL Women's irons
- Announced
- Jan 8, 2026
- In stores
- Jan 29, 2026
- Brand’s launch price
- Not announced
A women's build of the Qi Max HL, the lighter, weaker-lofted, higher-launching version of TaylorMade's new game-improvement iron; TaylorMade's launch release doesn't price the women's set separately, and dates are from the family launch.
Sources: TaylorMade Golf · TaylorMade Golf
Driver · Women’s
Mizuno JPX One driver (ladies build)
- Announced
- Jan 7, 2026
- In stores
- Jan 22, 2026
- Brand’s launch price
- Not announced
Mizuno lists a 12° JPX One with a UST Helium NanoCore ladies shaft; it's the standard JPX One head in a ladies build. Dates are from the family launch. Mizuno's site listed it at $600 on Sept. 14, 2026.
Sources: Mizuno USA · GOLF.com
Irons · Women’s
Srixon Women's ZXiR HL irons
- Announced
- Nov 19, 2025
- In stores
- Jan 6, 2026
- Brand’s launch price
- $1,199.99
Srixon's release lists a Women's ZXiR HL with components designed specifically for female golfers and the same cavity-back forgiveness tech as the ZXiR, and prices ZXiR and ZXiR HL graphite sets at $1,199.99; the women's build is graphite-only. First shown Nov. 19, 2025, with Srixon's release on Dec. 4 and sets in shops Jan. 6, 2026.
Buy now or wait?
Our read, not the brands’. It’s opinion, built from their announcements and the models they replace, and each one covers its whole category.
- Drivers
- Most of 2026's big drivers were announced in January: TaylorMade's Qi4D, Mizuno's JPX One, Cobra's OPTM, PING's G440 K and Callaway's Quantum. Titleist went its own way, announcing GTS in May for June shelves, and mini drivers kept coming, from Cobra's KING TEC-MD in January to Titleist's GTS300 in July. TaylorMade executives have said the company is moving to a two-year cycle and won't introduce a new driver in 2027. Women get PING's G Le4 driver plus women's builds from Callaway, Cobra, TaylorMade, Mizuno and Tour Edge. Our read: get fitted, and hit your current driver side by side with the new ones before you buy.
- Fairway woods
- Mini drivers were the fairway-wood story of 2026. Cobra pitches its 13.5° KING TEC-MD at better players who want placement and at golfers who want more forgiveness than a fairway wood, Callaway calls its Quantum Mini a fairway-finder or 3-wood alternative, and Titleist says the GTS300's deeper CG adds inertia on off-center strikes. At the other end, Callaway's Quantum Mini Spinner is a 7-, 9- or 11-wood that Callaway says adds spin on long approaches, and it comes in a women's build. Women's fairways also came from PING, Callaway, Cobra, TaylorMade and Tour Edge. Our read: buy a fairway wood to fill a real yardage gap, and get fitted.
- Hybrids
- Most 2026 hybrids arrived with their brands' winter woods: TaylorMade's Qi4D Rescues, Cobra's OPTM, Mizuno's JPX One, Callaway's Quantum in Max, Max OS and Max Fast shapes, and Tour Edge's Hot Launch Max. PING's women's G Le4 hybrids followed in March. Callaway describes its women's Max OS as oversized and draw-biased, for golfers who fight a right miss or need help getting the ball airborne, and TaylorMade calls its women's Max Lite the easiest-launching hybrid in the Qi4D lineup. Our read: map your lofts first, so your hybrids sit cleanly between your longest iron and your highest fairway wood, then get fitted.
- Irons
- Winter was game-improvement season: TaylorMade's Qi Max and Qi Max HL, Callaway's Quantum, Cobra's KING and KING MAX, Srixon's ZXiR, Tour Edge's Hot Launch Max and, in March, PING's G740, which PING calls its most forgiving and longest iron. Players' irons came all year, from Mizuno's M-13 and M-15 and Wilson's Staff Model in winter to Mizuno's Pro S-4 in September and Srixon's second-generation ZXi, due in shops Oct. 16. Women's sets came from PING, Callaway, Cobra, Srixon, TaylorMade and Tour Edge. Our read: whatever you play, get fitted for lie, length and shaft before you buy.
- Putters
- Stability is the 2026 putter story. Zero-torque designs came from Odyssey, TaylorMade (Spider ZT Max), PXG, Vice, Wilson, Tour Edge, L.A.B. (VZN.1i) and Bettinardi (Antidote Hexperimental #7 and #9), with Mizuno's M.Craft X Z2 and Z3 due Oct. 30 as 2027 models. Vice, Wilson and Mizuno each describe lining the shaft axis up with the head's center of gravity so the face resists rotation. Classic shapes got attention too, from Scotty Cameron's Studio Style additions and Mizuno's forged M.Craft City to Bettinardi's BB Series and L.A.B.'s first heel-shafted LINK blades. Women get PING's G Le4 Anser 2D, Louise and Oslo and Wilson's 33-inch women's 606 and Lakeview. Our read: roll several on a real green, and get your length and lie checked.
Signups open soon
The Monday email tees off soon
We’re still setting the pins. Once signups open, the Monday email will bring each week’s PGA TOUR and LPGA winners’ bags, with a straight buy-or-wait call once prices launch. Check back soon.