Launch season, sourced
Unisex launches
This season’s new clubs and balls, men’s and women’s, each from the brand’s own announcement. The price shown is the brand’s launch price, not a deal. When last year’s model is the smarter buy, the read below says so.
Updated Sep 14, 2026.
Signups open soon
The Monday email tees off soon
We’re still setting the pins. Once signups open, the Monday email will bring each week’s PGA TOUR and LPGA winners’ bags, with a straight buy-or-wait call once prices launch. Check back soon.
The launches
40 so far, newest first.
Putter · Unisex
Mizuno M.Craft X Z2 and Z3 putters with Z-Neck (2027)
- Announced
- Sep 10, 2026
- In stores
- Oct 30, 2026
- Brand’s launch price
- $399.99
Mizuno's 2027 expansion of its modular M.Craft X adds a zero-torque Z-Neck and two heads, the Triple Wide Z2 and the Dome Mallet Z3; Mizuno says the Z-Neck puts the shaft axis through the putter's center of gravity in three dimensions.
Sources: Mizuno Golf · GOLF.com · The Hackers Paradise
Putter · Unisex
Scotty Cameron Phantom 9.5R
- Announced
- Aug 25, 2026
- In stores
- Sep 30, 2026
- Brand’s launch price
- $549
A tour-proven mallet with a .5 jet neck that Scotty Cameron says adds toe flow, plus a single sightline; the release is U.S.-only.
Source: Titleist Newsroom
Putter · Unisex
PING Scottsdale TEC Ally Blue H and Ketsch 4, PLD Milled SE DZB putters
- Announced
- Aug 18, 2026
- In stores
- Aug 20, 2026
- Brand’s launch price
- Not announced
Two new hosel builds for the white Scottsdale TEC mallets (the Ally Blue H with full shaft offset and the Ketsch 4 with an Anser 4-style hosel for more toe hang) plus a new milled PLD SE DZB blade.
Source: GOLF.com
Putter · Unisex
PXG One & Done ZT putter
- Announced
- Jul 30, 2026
- In stores
- Jul 30, 2026
- Brand’s launch price
- $449.99
A hollow-body, onset-hosel zero-torque mallet that PXG says naturally resists twisting for a steadier start line.
Sources: PXG · The First Call
Putter · Unisex
Bettinardi Antidote Hexperimental #2 putter
- Announced
- Jul 24, 2026
- In stores
- Jul 24, 2026
- Brand’s launch price
- $550
A high-MOI mallet that Bettinardi says is built for stability.
Source: Bettinardi Golf (Studio B)
Putter · Unisex
Scotty Cameron Phantom 3.2 and Phantom 12
- Announced
- Jun 16, 2026
- In stores
- Jun 25, 2026
- Brand’s launch price
- $499
A compact mid-mallet (3.2) and a high-MOI mallet (12) bookend the 2026 Phantom line; the right-handed 3.2 arrived June 25, with the left-handed 3.2 and the Phantom 12 following July 23.
Source: Titleist Newsroom
Putter · Unisex
TaylorMade 2026 Spider Tour, Tour X, Tour V and Tour F putters
- Announced
- Jun 4, 2026
- In stores
- Jun 2, 2026
- Brand’s launch price
- $349.99
TaylorMade adds two forward-CG mallets, the Spider Tour V and Tour F, aimed at blade players moving into a mallet, plus a torched PVD finish inspired by Rory McIlroy's putter; TaylorMade's release says online orders at TaylorMadeGolf.com opened June 2, and June 4 was the retail-store date.
Sources: TaylorMade Golf · Plugged In Golf · GOLF.com
Putter · Unisex
TaylorMade Spider ZT Max putters (standard, Counterbalance and Long)
- Announced
- Jun 4, 2026
- In stores
- Jun 4, 2026
- Brand’s launch price
- $449.99
A bigger version of TaylorMade's zero-torque Spider ZT, with 2° of shaft lean and 34 mm of onset; TaylorMade says steel and tungsten corner weights push MOI to about 7,000 g-cm² in the standard build. The Counterbalance is $499.99 and the 46-inch Long $549.99.
Sources: TaylorMade Golf · GOLF.com
Putter · Unisex
L.A.B. Golf VZN.1i putters
- Announced
- Jun 2, 2026
- In stores
- Jun 9, 2026
- Brand’s launch price
- $499
L.A.B. pitches the VZN.1i as zero torque with total alignment; the Stock model is $499 and Custom versions start at $599. GOLF.com first covered it June 2, and L.A.B.'s release says online and authorized-retailer availability began June 9.
Sources: L.A.B. Golf (via PRWeb) · GOLF.com
Putter · Unisex
Tour Edge Zero T putters (ZT-1, ZT-2, ZT-3, ZT-4)
- Announced
- May 19, 2026
- In stores
- May 22, 2026
- Brand’s launch price
- $199.99
Four zero-torque heads, from the compact ZT-1 to the highest-MOI ZT-4, in 34-, 35- and 38-inch lengths; Tour Edge says the design resists face rotation to keep the face square to the target line at impact.
Source: Tour Edge
Putter · Unisex
Bettinardi BB1 Fitz Flow and BB48 Fitz putters
- Announced
- May 8, 2026
- In stores
- May 8, 2026
- Brand’s launch price
- $550
Two putters Bettinardi says it developed in collaboration with Matt Fitzpatrick.
Source: Bettinardi Golf (Studio B)
Putter · Unisex
Bettinardi Antidote Hexperimental #7 and #9 putters
- Announced
- Apr 28, 2026
- In stores
- Not announced
- Brand’s launch price
- $550
Two heel-shafted putters with what Bettinardi calls Simply Balanced zero-torque technology; Bettinardi's release opens a pre-sale but gives no ship date.
Source: Bettinardi Golf (Studio B)
Ball · Unisex
Callaway Chrome Tour Triple Diamond (2026)
- Announced
- Apr 24, 2026
- In stores
- Apr 24, 2026
- Brand’s launch price
- $57.99
Lower-spin, firmer-feeling Chrome Tour for fast swingers, now with the Tour Fast Mantle that Callaway says keeps it among the fastest balls it makes.
Sources: Callaway Golf · GOLF.com
Putter · Unisex
Odyssey Square 2 Square Tri-Hot SB putters
- Announced
- Apr 16, 2026
- In stores
- Apr 24, 2026
- Brand’s launch price
- $599.99
Zero-torque Square 2 Square versions of the Jailbird, #7, Rossie and #7 Cruiser in multi-material Tri-Hot construction that Odyssey says redefines how zero torque looks and feels; $599.99 is the starting price.
Ball · Unisex
TaylorMade Tour Response and Tour Response Stripe (2026)
- Announced
- Apr 16, 2026
- In stores
- Apr 16, 2026
- Brand’s launch price
- $39.99
TaylorMade's urethane-covered value tour ball picks up the same microcoating paint process as TP5 plus new Stripe colorways; Tour Response Stripe is $42.99.
Sources: TaylorMade Golf · Golfshake
Putter · Unisex
PING Scottsdale TEC putters (Ally Blue Onset, Ally Blue Onset CB, Ketsch Onset, Hayden)
- Announced
- Mar 31, 2026
- In stores
- Not announced
- Brand’s launch price
- $435
White high-MOI mallets with PING's Eye Q alignment, which PING says it developed from eye-tracking research into the 'Quiet Eye' before the stroke. PING opened pre-orders March 31 and hasn't published a U.S. in-store date.
Sources: PING · BuffaloGolfer.com (PING press release)
Putter · Unisex
TaylorMade SYSTM2 putters (Soto 12, Juno 12, Del Monte 12, Ardmore 12/72, Bandon 12/72)
- Announced
- Mar 26, 2026
- In stores
- Mar 26, 2026
- Brand’s launch price
- $249.99
Blades and mallets in soft 304 stainless with milled faces and a two-tone finish; TaylorMade says metal injection molding let it pull mass from behind the face and move it to the toe and heel for more stability.
Sources: TaylorMade Golf · GOLF.com
Putter · Unisex
L.A.B. Golf LINK.2.1 and LINK.2.2 putters
- Announced
- Mar 18, 2026
- In stores
- Mar 18, 2026
- Brand’s launch price
- $499
The first heel-shafted putters in L.A.B.'s LINK family, a narrow LINK.2.1 blade and a square-back LINK.2.2, which L.A.B. says pair its Lie Angle Balance technology with a traditional blade look. L.A.B.'s March 18 release put them on labgolf.com (GOLF.com called it a pre-order), and retail followed on April 23. Custom builds start at $599.
Putter · Unisex
Vice VGP03 ZT blade and VGP04 ZT mallet putters
- Announced
- Mar 16, 2026
- In stores
- Mar 16, 2026
- Brand’s launch price
- $199
Vice's new 'Zero Twist' putters align the shaft axis with the head's center of mass to reduce face rotation, per Vice; the VGP03 ZT blade is $199 and the VGP04 ZT mallet $239.
Sources: GolfLink · Vice Golf · Australian Golf Digest
Putter · Unisex
Wilson INFINITE Zero Torque The 606 and Lakeview putters
- Announced
- Mar 10, 2026
- In stores
- Mar 10, 2026
- Brand’s launch price
- $199.99
A winged-mallet 606 and a half-moon Lakeview, both built so the shaft axis passes through the center of gravity, which Wilson says keeps the face square to the target longer; 34 and 35 inches with a midsize grip.
Sources: Wilson · The Hackers Paradise · Golfshake
Ball · Unisex
Srixon Q-Star Tour and Q-Star Tour Divide (2026)
- Announced
- Mar 3, 2026
- In stores
- Mar 3, 2026
- Brand’s launch price
- $39.99
Srixon says the new Q-Star Tour brings tour-caliber spin, a softer feel and a plant-based urethane cover to a lower-compression ball; the Divide adds two-tone color options.
Sources: The First Call · GOLF.com
Putter · Unisex
PXG Hot Rod ZT putter
- Announced
- Feb 12, 2026
- In stores
- Feb 12, 2026
- Brand’s launch price
- Not announced
A center-shafted zero-torque putter PXG introduced Feb. 12. PXG's site listed it at $449.99 on Sept. 14, 2026.
Ball · Unisex
TaylorMade TP5 and TP5x (2026)
- Announced
- Feb 2, 2026
- In stores
- Feb 12, 2026
- Brand’s launch price
- $57.99
TaylorMade's five-layer tour balls add a microcoating paint process that TaylorMade says lays an ultrathin, even coat over the dimples for more consistent flight.
Sources: TaylorMade Golf · The Hackers Paradise · Golfshake
Putter · Unisex
L.A.B. Golf DF3i putter
- Announced
- Jan 23, 2026
- In stores
- Jan 23, 2026
- Brand’s launch price
- $499
An insert version of L.A.B.'s DF3 mallet, milled from 6061 aluminum and bonded to a fly-milled stainless-steel insert that L.A.B. says gives a firmer feel and faster ball speed while keeping its Lie Angle Balance; it went on sale at labgolf.com Jan. 23 and at retailers Feb. 27, and custom builds start at $599.
Ball · Unisex
Wilson Staff Model and Staff Model X (2026)
- Announced
- Jan 22, 2026
- In stores
- Jan 22, 2026
- Brand’s launch price
- $49.99
Four-piece urethane balls with a new V-COR core, which Wilson calls the world's fastest urethane ball; the Staff Model is 90 compression and the Staff Model X 100.
Sources: The Hackers Paradise · GOLF.com · Golfalot
Ball · Unisex
Titleist Tour Soft (2026)
- Announced
- Jan 21, 2026
- In stores
- Jan 21, 2026
- Brand’s launch price
- $39.99
Titleist reworked it from core to cover and added a new 386 quadrilateral dimple pattern, claiming longer distance, more stopping power and very soft feel.
Source: Titleist Newsroom
Ball · Unisex
Titleist Velocity (2026)
- Announced
- Jan 21, 2026
- In stores
- Jan 21, 2026
- Brand’s launch price
- $29.99
Titleist says a faster cover, softer core and improved dimple design add distance and lower long-game spin.
Source: Titleist Newsroom
Putter · Unisex
Bettinardi 2026 BB Series putters (BB1, BB-8W, BB28, BB28 Armlock, BB49, BB 6.0, BB 7.0)
- Announced
- Jan 20, 2026
- In stores
- Feb 3, 2026
- Brand’s launch price
- $495
Seven blades and mallets with a new Variable Depth Flymill (VDF) face; Bettinardi says its testing showed about 30% less variation in distance and over 40% less variation in topspin across high, center and low strikes.
Sources: Bettinardi Golf · GOLF.com
Ball · Unisex
Bridgestone Tour B X, XS, RX and RXS (2026)
- Announced
- Jan 20, 2026
- In stores
- Jan 30, 2026
- Brand’s launch price
- Not announced
New VeloSurge core-mantle construction, which Bridgestone says gave testers 2 mph more ball speed and nearly 9 more yards of distance; Bridgestone's release gives a $54.99-a-dozen street price rather than a list price.
Sources: Bridgestone Golf · GOLF.com
Putter · Unisex
Cobra MIM putter family
- Announced
- Jan 20, 2026
- In stores
- Mar 13, 2026
- Brand’s launch price
- $279
Metal-injection-molded putters replacing the Vintage line, with a firmer Pebax insert and LA Golf's Descending Loft Technology that Cobra says gives consistent launch and smoother roll.
Putter · Unisex
Cobra 3DP TOUR putter family
- Announced
- Jan 20, 2026
- In stores
- Mar 13, 2026
- Brand’s launch price
- $379
3D-printed putters that Cobra calls its most stable and forgiving yet, using the printing process to move mass for higher MOI.
Putter · Unisex
Scotty Cameron 2026 Phantom 5, 7 and 9R mallets
- Announced
- Jan 20, 2026
- In stores
- Feb 27, 2026
- Brand’s launch price
- $499
Full-face Studio Carbon Steel inserts with chain-link milling that Scotty Cameron says soften sound while keeping feedback, in nine head, neck and shaft builds, including a low-torque Phantom 5 OC at $549.
Source: Titleist Newsroom
Putter · Unisex
Scotty Cameron Studio Style Santa Fe, Fastback 2 and Fastback 2 Long putters
- Announced
- Jan 20, 2026
- In stores
- Feb 12, 2026
- Brand’s launch price
- $499
Scotty Cameron adds the Santa Fe blade and Fastback 2 mid-mallet to its Studio Style line, plus a Fastback 2 Long Design at $549.
Source: Titleist Newsroom
Putter · Unisex
Odyssey Ai-DUAL putters, including ½ Ball and Square 2 Square models
- Announced
- Jan 16, 2026
- In stores
- Jan 23, 2026
- Brand’s launch price
- $349.99
Odyssey's AI-designed dual-layer urethane insert pairs a soft outer layer with a firm inner layer, which Odyssey says evens out ball speed and adds forward roll; ½ Ball, Square 2 Square and Cruiser models run $399.99 to $449.99.
Ball · Unisex
XXIO HYPER RD golf ball
- Announced
- Jan 16, 2026
- In stores
- Jan 26, 2026
- Brand’s launch price
- $49.99
XXIO says its new distance ball has the longest, most stable flight in XXIO golf ball history, from naturally high launch and low spin; it comes in Premium White, Premium Pink and Lime Yellow.
Source: Dunlop Sports Americas
Ball · Unisex
Titleist AVX (2026)
- Announced
- Jan 14, 2026
- In stores
- Jan 21, 2026
- Brand’s launch price
- $49.99
Titleist redesigned the AVX with a softer urethane cover and a faster core, saying it adds short-game spin while keeping low long-game spin and very soft feel.
Source: Titleist Newsroom
Ball · Unisex
Titleist Pro V1x Left Dash (2026)
- Announced
- Jan 7, 2026
- In stores
- Jan 21, 2026
- Brand’s launch price
- $57.99
Titleist says a faster dual core and refined aerodynamics make its high-flight, low-spin Left Dash longer and more penetrating into the wind.
Source: Titleist Newsroom
Ball · Unisex
Callaway Chrome Tour, Chrome Tour X and Chrome Soft (2026)
- Announced
- Jan 6, 2026
- In stores
- Jan 30, 2026
- Brand’s launch price
- $57.99
All three get a new Tour Fast Mantle made from a material Callaway says is new to the industry, plus second-generation Seamless Tour Aero for more consistent flight.
Putter · Unisex
Mizuno M.Craft City Series putters (Kyoto, Osaka, Nagoya, Tokyo)
- Announced
- Jan 6, 2026
- In stores
- Feb 12, 2026
- Brand’s launch price
- $299.99
Four forged-in-Japan heads, the Kyoto and Osaka blades and the Nagoya and Tokyo mallets, each with two neck options, forged from 1025E carbon steel with the copper underlay Mizuno uses in its irons; pre-orders opened Jan. 26.
Sources: GOLF.com · Mizuno Golf · Today's Golfer
Ball · Unisex
Tour Edge Hot Launch golf ball (2026)
- Announced
- Jan 6, 2026
- In stores
- Feb 2, 2026
- Brand’s launch price
- $19.99
A two-piece Surlyn distance ball with a 55-compression core that Tour Edge says launches higher and cuts side spin for more roll-out.
Sources: Tour Edge · The First Call
Buy now or wait?
Our read, not the brands’. It’s opinion, built from their announcements and the models they replace, and each one covers its whole category.
- Putters
- Stability is the 2026 putter story. Zero-torque designs came from Odyssey, TaylorMade (Spider ZT Max), PXG, Vice, Wilson, Tour Edge, L.A.B. (VZN.1i) and Bettinardi (Antidote Hexperimental #7 and #9), with Mizuno's M.Craft X Z2 and Z3 due Oct. 30 as 2027 models. Vice, Wilson and Mizuno each describe lining the shaft axis up with the head's center of gravity so the face resists rotation. Classic shapes got attention too, from Scotty Cameron's Studio Style additions and Mizuno's forged M.Craft City to Bettinardi's BB Series and L.A.B.'s first heel-shafted LINK blades. Women get PING's G Le4 Anser 2D, Louise and Oslo and Wilson's 33-inch women's 606 and Lakeview. Our read: roll several on a real green, and get your length and lie checked.
- Balls
- Ball launches bunched up in January: Titleist's Pro V1x Left Dash, AVX, Tour Soft and Velocity, Callaway's Chrome Tour, Chrome Tour X and Chrome Soft, Bridgestone's Tour B, Wilson's Staff Model, XXIO's HYPER RD and Tour Edge's Hot Launch. TaylorMade's TP5 and TP5x followed in February with a microcoating that TaylorMade says lays an ultrathin, even coat over the dimples, and Srixon's Q-Star Tour arrived in March. We found no women-specific 2026 ball launch in our audited U.S. releases through Sept. 14. Our read: choose on flight, spin and feel around the greens, and test a few on the short game before you commit.
Signups open soon
The Monday email tees off soon
We’re still setting the pins. Once signups open, the Monday email will bring each week’s PGA TOUR and LPGA winners’ bags, with a straight buy-or-wait call once prices launch. Check back soon.