Launch season, sourced

Launch calendar

This season’s new clubs and balls, men’s and women’s, each from the brand’s own announcement. The price shown is the brand’s launch price, not a deal. When last year’s model is the smarter buy, the read below says so.

Updated Sep 14, 2026.

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We’re still setting the pins. Once signups open, the Monday email will bring each week’s PGA TOUR and LPGA winners’ bags, with a straight buy-or-wait call once prices launch. Check back soon.

The launches

119 so far, newest first.

  • Putter · Unisex

    Mizuno M.Craft X Z2 and Z3 putters with Z-Neck (2027)

    Announced
    Sep 10, 2026
    In stores
    Oct 30, 2026
    Brand’s launch price
    $399.99

    Mizuno's 2027 expansion of its modular M.Craft X adds a zero-torque Z-Neck and two heads, the Triple Wide Z2 and the Dome Mallet Z3; Mizuno says the Z-Neck puts the shaft axis through the putter's center of gravity in three dimensions.

  • Irons · Men’s

    Srixon ZXi7, ZXi5 and new ZXi5+ irons, ZXiU utility (second generation)

    Announced
    Sep 8, 2026
    In stores
    Oct 16, 2026
    Brand’s launch price
    $1,499.99

    Srixon's second-generation ZXi forged family, which Srixon says was designed around feel using advanced forging and AI-assisted design, adds a new ZXi5+ players-distance iron; seven-piece steel sets are $1,499.99, graphite $1,599.99, and the ZXiU is $259.99.

  • Irons · Men’s

    Mizuno Mizuno Pro S-4 irons

    Announced
    Sep 3, 2026
    In stores
    Sep 17, 2026
    Brand’s launch price
    $215

    Mizuno calls the one-piece forged S-4 a more forgiving, slightly larger, slightly more offset Mizuno Pro that completes its Signature Series; the price is per club.

    Source: GOLF.com

  • Wedges · Men’s

    Tour Edge Exotics Milled wedges

    Announced
    Sep 1, 2026
    In stores
    Sep 14, 2026
    Brand’s launch price
    $119.99

    Milled wedges in low-, mid- and high-bounce profiles from 50° to 60°, with a TriGrind sole and CNC-milled grooves; Tour Edge says its own wet-wedge testing compared well with the two top-selling wedges on the market.

    Source: Tour Edge

  • Putter · Women’s

    Wilson Women's INFINITE Zero Torque The 606 and Lakeview putters

    Announced
    Aug 31, 2026
    In stores
    Aug 27, 2026
    Brand’s launch price
    $199.99

    33-inch women's versions of Wilson's zero-torque 606 and Lakeview mallets with gold detailing, which Wilson says give women golfers the same stability and consistency as the existing models. Wilson's release, which appeared Aug. 31, says they've been available since Aug. 27.

  • Putter · Unisex

    Scotty Cameron Phantom 9.5R

    Announced
    Aug 25, 2026
    In stores
    Sep 30, 2026
    Brand’s launch price
    $549

    A tour-proven mallet with a .5 jet neck that Scotty Cameron says adds toe flow, plus a single sightline; the release is U.S.-only.

  • Wedges · Men’s

    Callaway Full Toe SP wedges

    Announced
    Aug 21, 2026
    In stores
    Sep 4, 2026
    Brand’s launch price
    $199.99

    Full-toe wedges from 54° to 62° that Callaway says deliver high spin across the face, aggressive stopping power and versatility.

  • Putter · Unisex

    PING Scottsdale TEC Ally Blue H and Ketsch 4, PLD Milled SE DZB putters

    Announced
    Aug 18, 2026
    In stores
    Aug 20, 2026
    Brand’s launch price
    Not announced

    Two new hosel builds for the white Scottsdale TEC mallets (the Ally Blue H with full shaft offset and the Ketsch 4 with an Anser 4-style hosel for more toe hang) plus a new milled PLD SE DZB blade.

    Source: GOLF.com

  • Wedges · Men’s

    TaylorMade Hi-Toe 5 wedges

    Announced
    Aug 13, 2026
    In stores
    Sep 3, 2026
    Brand’s launch price
    $199.99

    TaylorMade's high-toe wedge goes fully forged in soft carbon steel, with saw grooves across the whole face and five grinds (the ATC is custom-order only); retail heads come in Aged Copper, and MyHi-Toe 5 custom builds are $249.99.

  • Irons · Men’s

    Callaway Apex MB Tour Raw irons

    Announced
    Aug 4, 2026
    In stores
    Aug 4, 2026
    Brand’s launch price
    $1,599.99

    Callaway's most-played tour blade, released in extremely limited quantities as a seven-piece raw-finish set.

    Source: GOLF.com

  • Wedges · Men’s

    Cleveland RTZ 2 wedges

    Announced
    Aug 4, 2026
    In stores
    Sep 4, 2026
    Brand’s launch price
    $199.99

    Cleveland's new tour wedge comes in five grinds, including a reintroduced 588, from 46° to 64°; Tour Rack raw heads are $219.99.

  • Fairway wood · Men’s

    Callaway Quantum Mini Spinner

    Announced
    Jul 31, 2026
    In stores
    Aug 14, 2026
    Brand’s launch price
    $379.99

    A 'scoring wood' in 7-, 9- and 11-wood lofts that Callaway says adds spin and control on long approach shots.

  • Fairway wood · Women’s

    Callaway Women's Quantum Mini Spinner

    Announced
    Jul 31, 2026
    In stores
    Aug 14, 2026
    Brand’s launch price
    Not announced

    Women's 7-, 9- and 11-wood versions (21° to 27°) with ladies-flex Mitsubishi Eldio graphite, which Callaway says are built for more long-game spin and green-stopping power; Callaway's release doesn't mention a women's model, and dates are from the family launch. Callaway's site listed it at $379.99 on Sept. 14, 2026.

  • Putter · Unisex

    PXG One & Done ZT putter

    Announced
    Jul 30, 2026
    In stores
    Jul 30, 2026
    Brand’s launch price
    $449.99

    A hollow-body, onset-hosel zero-torque mallet that PXG says naturally resists twisting for a steadier start line.

    Sources: PXG · The First Call

  • Putter · Unisex

    Bettinardi Antidote Hexperimental #2 putter

    Announced
    Jul 24, 2026
    In stores
    Jul 24, 2026
    Brand’s launch price
    $550

    A high-MOI mallet that Bettinardi says is built for stability.

  • Driver · Men’s

    Titleist GTS300 Mini Driver

    Announced
    Jul 14, 2026
    In stores
    Jul 23, 2026
    Brand’s launch price
    $549

    A 13° mini driver with a larger 305cc head, a deeper CG Titleist says adds inertia on off-center strikes, and a forged L-Cup face; premium builds are $749.

  • Putter · Unisex

    Scotty Cameron Phantom 3.2 and Phantom 12

    Announced
    Jun 16, 2026
    In stores
    Jun 25, 2026
    Brand’s launch price
    $499

    A compact mid-mallet (3.2) and a high-MOI mallet (12) bookend the 2026 Phantom line; the right-handed 3.2 arrived June 25, with the left-handed 3.2 and the Phantom 12 following July 23.

  • Putter · Unisex

    TaylorMade 2026 Spider Tour, Tour X, Tour V and Tour F putters

    Announced
    Jun 4, 2026
    In stores
    Jun 2, 2026
    Brand’s launch price
    $349.99

    TaylorMade adds two forward-CG mallets, the Spider Tour V and Tour F, aimed at blade players moving into a mallet, plus a torched PVD finish inspired by Rory McIlroy's putter; TaylorMade's release says online orders at TaylorMadeGolf.com opened June 2, and June 4 was the retail-store date.

  • Putter · Unisex

    TaylorMade Spider ZT Max putters (standard, Counterbalance and Long)

    Announced
    Jun 4, 2026
    In stores
    Jun 4, 2026
    Brand’s launch price
    $449.99

    A bigger version of TaylorMade's zero-torque Spider ZT, with 2° of shaft lean and 34 mm of onset; TaylorMade says steel and tungsten corner weights push MOI to about 7,000 g-cm² in the standard build. The Counterbalance is $499.99 and the 46-inch Long $549.99.

  • Putter · Unisex

    L.A.B. Golf VZN.1i putters

    Announced
    Jun 2, 2026
    In stores
    Jun 9, 2026
    Brand’s launch price
    $499

    L.A.B. pitches the VZN.1i as zero torque with total alignment; the Stock model is $499 and Custom versions start at $599. GOLF.com first covered it June 2, and L.A.B.'s release says online and authorized-retailer availability began June 9.

  • Putter · Unisex

    Tour Edge Zero T putters (ZT-1, ZT-2, ZT-3, ZT-4)

    Announced
    May 19, 2026
    In stores
    May 22, 2026
    Brand’s launch price
    $199.99

    Four zero-torque heads, from the compact ZT-1 to the highest-MOI ZT-4, in 34-, 35- and 38-inch lengths; Tour Edge says the design resists face rotation to keep the face square to the target line at impact.

    Source: Tour Edge

  • Driver · Men’s

    Titleist GTS2, GTS3 and GTS4 drivers

    Announced
    May 13, 2026
    In stores
    Jun 11, 2026
    Brand’s launch price
    $699

    Titleist says a new Split Mass Frame thermoform body, Speed Sync face and dual weighting add ball speed, forgiveness and adjustability; premium shaft builds are $899.

  • Fairway wood · Men’s

    Titleist GTS2 and GTS3 fairways

    Announced
    May 13, 2026
    In stores
    Jun 11, 2026
    Brand’s launch price
    $399

    Titleist says a new crown wrap freed about 16 grams of discretionary weight to hit its CG targets; premium builds are $599.

  • Driver · Men’s

    Tour Edge Exotics Mini Driver

    Announced
    May 12, 2026
    In stores
    May 22, 2026
    Brand’s launch price
    $399.99

    A 280cc mini driver in 11.5° and 13.5° (right-handed only) that Tour Edge says gives more control than a traditional driver; Tour Edge also claims higher ball speed and more carry than 'leading models.'

    Source: Tour Edge

  • Putter · Unisex

    Bettinardi BB1 Fitz Flow and BB48 Fitz putters

    Announced
    May 8, 2026
    In stores
    May 8, 2026
    Brand’s launch price
    $550

    Two putters Bettinardi says it developed in collaboration with Matt Fitzpatrick.

  • Putter · Unisex

    Bettinardi Antidote Hexperimental #7 and #9 putters

    Announced
    Apr 28, 2026
    In stores
    Not announced
    Brand’s launch price
    $550

    Two heel-shafted putters with what Bettinardi calls Simply Balanced zero-torque technology; Bettinardi's release opens a pre-sale but gives no ship date.

  • Ball · Unisex

    Callaway Chrome Tour Triple Diamond (2026)

    Announced
    Apr 24, 2026
    In stores
    Apr 24, 2026
    Brand’s launch price
    $57.99

    Lower-spin, firmer-feeling Chrome Tour for fast swingers, now with the Tour Fast Mantle that Callaway says keeps it among the fastest balls it makes.

  • Putter · Unisex

    Odyssey Square 2 Square Tri-Hot SB putters

    Announced
    Apr 16, 2026
    In stores
    Apr 24, 2026
    Brand’s launch price
    $599.99

    Zero-torque Square 2 Square versions of the Jailbird, #7, Rossie and #7 Cruiser in multi-material Tri-Hot construction that Odyssey says redefines how zero torque looks and feels; $599.99 is the starting price.

  • Ball · Unisex

    TaylorMade Tour Response and Tour Response Stripe (2026)

    Announced
    Apr 16, 2026
    In stores
    Apr 16, 2026
    Brand’s launch price
    $39.99

    TaylorMade's urethane-covered value tour ball picks up the same microcoating paint process as TP5 plus new Stripe colorways; Tour Response Stripe is $42.99.

  • Driver · Men’s

    Callaway Quantum Mini Driver

    Announced
    Apr 15, 2026
    In stores
    Apr 29, 2026
    Brand’s launch price
    $549.99

    Mini driver in 11.5° and 13.5° heads that Callaway says uses advanced materials and an AI-optimized face for forgiveness and consistency.

  • Driver · Women’s

    Callaway Women's Quantum Mini Driver

    Announced
    Apr 15, 2026
    In stores
    Apr 29, 2026
    Brand’s launch price
    Not announced

    The women's Quantum Mini comes in 11.5° and 13.5° at 42.5 inches with ladies-flex Mitsubishi Eldio graphite, and Callaway pitches it as a fairway-finder or 3-wood alternative; Callaway's release doesn't mention a women's model, and dates are from the family launch. Callaway's site listed it at $549.99 on Sept. 14, 2026.

  • Fairway wood · Men’s

    Callaway Quantum Ti fairway woods

    Announced
    Apr 15, 2026
    In stores
    Apr 29, 2026
    Brand’s launch price
    $549.99

    Quantum Ti fairway woods, announced alongside the Mini Driver in a release where Callaway credits advanced materials and an AI-optimized face for forgiveness and consistency.

  • Putter · Unisex

    PING Scottsdale TEC putters (Ally Blue Onset, Ally Blue Onset CB, Ketsch Onset, Hayden)

    Announced
    Mar 31, 2026
    In stores
    Not announced
    Brand’s launch price
    $435

    White high-MOI mallets with PING's Eye Q alignment, which PING says it developed from eye-tracking research into the 'Quiet Eye' before the stroke. PING opened pre-orders March 31 and hasn't published a U.S. in-store date.

  • Putter · Unisex

    TaylorMade SYSTM2 putters (Soto 12, Juno 12, Del Monte 12, Ardmore 12/72, Bandon 12/72)

    Announced
    Mar 26, 2026
    In stores
    Mar 26, 2026
    Brand’s launch price
    $249.99

    Blades and mallets in soft 304 stainless with milled faces and a two-tone finish; TaylorMade says metal injection molding let it pull mass from behind the face and move it to the toe and heel for more stability.

  • Putter · Unisex

    L.A.B. Golf LINK.2.1 and LINK.2.2 putters

    Announced
    Mar 18, 2026
    In stores
    Mar 18, 2026
    Brand’s launch price
    $499

    The first heel-shafted putters in L.A.B.'s LINK family, a narrow LINK.2.1 blade and a square-back LINK.2.2, which L.A.B. says pair its Lie Angle Balance technology with a traditional blade look. L.A.B.'s March 18 release put them on labgolf.com (GOLF.com called it a pre-order), and retail followed on April 23. Custom builds start at $599.

  • Putter · Unisex

    Vice VGP03 ZT blade and VGP04 ZT mallet putters

    Announced
    Mar 16, 2026
    In stores
    Mar 16, 2026
    Brand’s launch price
    $199

    Vice's new 'Zero Twist' putters align the shaft axis with the head's center of mass to reduce face rotation, per Vice; the VGP03 ZT blade is $199 and the VGP04 ZT mallet $239.

  • Wedges · Men’s

    PXG Stick'em Forged wedges

    Announced
    Mar 12, 2026
    In stores
    Mar 12, 2026
    Brand’s launch price
    $199

    PXG's 100% forged wedges, 50° to 60° in BP (13° bounce) and S (10°) grinds, with high-toe weighting and progressive CG; the Xtreme Dark finish is $219.

  • Irons · Men’s

    PING i540 irons

    Announced
    Mar 10, 2026
    In stores
    Mar 26, 2026
    Brand’s launch price
    $235

    Players-distance iron with a patent-pending inR-Air pocket behind the face and an internal i-Beam that PING says filter harsh frequencies for a softer feel; the price is per club in steel ($250 graphite).

  • Irons · Men’s

    PING G740 irons

    Announced
    Mar 10, 2026
    In stores
    Mar 26, 2026
    Brand’s launch price
    $202.50

    PING's return to super-game-improvement, with the widest sole and largest head in its lineup, which PING calls both its most forgiving and its longest iron; the price is per club in steel ($217.50 graphite).

  • Driver · Women’s

    PING G Le4 driver

    Announced
    Mar 10, 2026
    In stores
    Mar 26, 2026
    Brand’s launch price
    $650

    PING's women's driver adds a Carbonfly Wrap crown, which PING says moves the CG lower and deeper for faster ball speed and higher launch.

  • Fairway wood · Women’s

    PING G Le4 fairway woods

    Announced
    Mar 10, 2026
    In stores
    Mar 26, 2026
    Brand’s launch price
    $355

    3-, 5-, 7- and 9-wood options (18° to 33°) with a variable-roll-radius face that PING says gives more consistent spin and faster ball speed.

  • Hybrid · Women’s

    PING G Le4 hybrids

    Announced
    Mar 10, 2026
    In stores
    Mar 26, 2026
    Brand’s launch price
    $270

    5H through 8H (22° to 36°) with a maraging-steel face PING says is tuned to its target swing speed; they're $202.50 each when bought as part of an iron/hybrid combo set.

  • Irons · Women’s

    PING G Le4 irons

    Announced
    Mar 10, 2026
    In stores
    Mar 26, 2026
    Brand’s launch price
    $202.50

    Lightweight irons with a thin face and high-density tip and toe weights, offered 6-iron through pitching wedge plus UW and SW; the price is per club.

  • Putter · Women’s

    PING G Le4 putters (Anser 2D, Louise, Oslo)

    Announced
    Mar 10, 2026
    In stores
    Mar 26, 2026
    Brand’s launch price
    $270

    Three women's putters with a one-piece elastomer insert PING says gives soft but responsive feel; the Anser 2D is $270 and the Louise and Oslo are $325.

  • Putter · Unisex

    Wilson INFINITE Zero Torque The 606 and Lakeview putters

    Announced
    Mar 10, 2026
    In stores
    Mar 10, 2026
    Brand’s launch price
    $199.99

    A winged-mallet 606 and a half-moon Lakeview, both built so the shaft axis passes through the center of gravity, which Wilson says keeps the face square to the target longer; 34 and 35 inches with a midsize grip.

  • Ball · Unisex

    Srixon Q-Star Tour and Q-Star Tour Divide (2026)

    Announced
    Mar 3, 2026
    In stores
    Mar 3, 2026
    Brand’s launch price
    $39.99

    Srixon says the new Q-Star Tour brings tour-caliber spin, a softer feel and a plant-based urethane cover to a lower-compression ball; the Divide adds two-tone color options.

  • Wedges · Men’s

    Callaway Opus SP+ Chrome wedges

    Announced
    Feb 24, 2026
    In stores
    Mar 6, 2026
    Brand’s launch price
    $229.99

    Callaway adds tungsten and a higher CG to the Opus SP for what it calls lower launch and more spin, in 54° to 60° with Z, S and X grinds.

  • Putter · Unisex

    PXG Hot Rod ZT putter

    Announced
    Feb 12, 2026
    In stores
    Feb 12, 2026
    Brand’s launch price
    Not announced

    A center-shafted zero-torque putter PXG introduced Feb. 12. PXG's site listed it at $449.99 on Sept. 14, 2026.

    Sources: PXG · PXG

  • Driver · Men’s

    Tour Edge Hot Launch Max and Max D drivers

    Announced
    Feb 10, 2026
    In stores
    Feb 26, 2026
    Brand’s launch price
    $299.99

    Tour Edge's game-improvement drivers, including a draw-biased Max D, which Tour Edge says promote faster swing speeds, higher launch and more stability on off-center strikes; lofts run 9° to 12° (Max) and 10.5° to 15° (Max D).

  • Driver · Women’s

    Tour Edge Women's Hot Launch Max and Max D drivers

    Announced
    Feb 10, 2026
    In stores
    Feb 26, 2026
    Brand’s launch price
    Not announced

    Women's builds with Aldila Ascent ladies-flex shafts, in 9° to 12° (Max) and 10.5° to 15° (Max D, whose heel-weighted, offset head Tour Edge says reduces slices); Tour Edge's launch releases don't mention women's models, and dates are from the family launch. Tour Edge's site listed both at $299.99 on Sept. 14, 2026.

  • Fairway wood · Men’s

    Tour Edge Hot Launch Max and Max D fairway metals

    Announced
    Feb 10, 2026
    In stores
    Feb 26, 2026
    Brand’s launch price
    $179.99

    Max (15° to 22°) and draw-biased Max D (16° to 27°) fairway metals that Tour Edge says pair strategic weight distribution with flexible face technology for higher launch and stability on off-center strikes.

  • Fairway wood · Women’s

    Tour Edge Women's Hot Launch Max and Max D fairway metals

    Announced
    Feb 10, 2026
    In stores
    Feb 26, 2026
    Brand’s launch price
    Not announced

    Women's Hot Launch Max fairways in 15°, 19° and 22° with Aldila Ascent ladies-flex shafts, plus a women's Max D; Tour Edge's launch releases don't mention women's models, and dates are from the family launch. Tour Edge's site listed the Max at $179.99 on Sept. 14, 2026.

  • Hybrid · Men’s

    Tour Edge Hot Launch Max and Max D hybrids

    Announced
    Feb 10, 2026
    In stores
    Feb 26, 2026
    Brand’s launch price
    $159.99

    Max (19° to 25°) and draw-biased Max D (19° to 28°) hybrids, launched with Tour Edge's Hot Launch Max drivers and fairways.

  • Hybrid · Women’s

    Tour Edge Women's Hot Launch Max and Max D hybrids

    Announced
    Feb 10, 2026
    In stores
    Feb 26, 2026
    Brand’s launch price
    Not announced

    Women's Hot Launch Max hybrids in 19°, 22° and 25° with Aldila Ascent ladies-flex shafts, plus a women's Max D; Tour Edge's launch releases don't mention women's models, and dates are from the family launch. Tour Edge's site listed the Max at $159.99 on Sept. 14, 2026.

  • Irons · Men’s

    Tour Edge Hot Launch Max and Max D irons

    Announced
    Feb 10, 2026
    In stores
    Feb 27, 2026
    Brand’s launch price
    $599.99

    Game-improvement sets that Tour Edge's CEO says are built for golfers working to improve their games; the draw-biased Max D has a weaker 32° 7-iron (29° in the Max). Seven-piece steel sets are $599.99 and graphite $699.99.

  • Irons · Women’s

    Tour Edge Women's Hot Launch Max irons

    Announced
    Feb 10, 2026
    In stores
    Feb 27, 2026
    Brand’s launch price
    Not announced

    Women's Hot Launch Max irons with what Tour Edge calls a hollow-body 431 stainless head in a traditional cavity-back shape, sold as 4-PW or 5-PW plus AW on Aldila Ascent 50L ladies-flex graphite; Tour Edge's launch release doesn't mention a women's set, and dates are from the family launch. Tour Edge's site listed one at $699.99 on Sept. 14, 2026.

    Sources: Tour Edge · Tour Edge

  • Wedges · Men’s

    Tour Edge Hot Launch Max and Max D wedges

    Announced
    Feb 10, 2026
    In stores
    Feb 27, 2026
    Brand’s launch price
    $89.99

    Game-improvement wedges from 50° to 60° (Max, six lofts) and 52° to 60° (Max D, three lofts) that Tour Edge says deliver predictable results when precision matters most; Max D wedges are $99.99.

  • Irons · Men’s

    Wilson Dynapwr Forged irons (2026)

    Announced
    Feb 5, 2026
    In stores
    Feb 19, 2026
    Brand’s launch price
    $1,199.99

    An update to Wilson's forged Dynapwr iron that Wilson says builds on the previous award-winning model; seven-piece sets are $1,199.99 in steel and $1,299.99 in graphite.

    Source: GOLF.com

  • Ball · Unisex

    TaylorMade TP5 and TP5x (2026)

    Announced
    Feb 2, 2026
    In stores
    Feb 12, 2026
    Brand’s launch price
    $57.99

    TaylorMade's five-layer tour balls add a microcoating paint process that TaylorMade says lays an ultrathin, even coat over the dimples for more consistent flight.

  • Driver · Men’s

    Wilson Dynapwr Max+ driver

    Announced
    Jan 29, 2026
    In stores
    Feb 12, 2026
    Brand’s launch price
    $499

    A fourth Dynapwr driver and Wilson's first past 10K MOI, with an AI-designed PKR-360 face and an adjustable rear weight.

    Sources: GOLF.com · Golfmagic

  • Irons · Men’s

    Wilson Staff Model Blade, CB and XB irons

    Announced
    Jan 27, 2026
    In stores
    Feb 10, 2026
    Brand’s launch price
    $1,399.99

    Wilson's forged Staff Model family adds a new hollow-body XB players-distance iron alongside the Blade and CB, all designed to mix in combo sets; the price is for a seven-piece steel set.

  • Putter · Unisex

    L.A.B. Golf DF3i putter

    Announced
    Jan 23, 2026
    In stores
    Jan 23, 2026
    Brand’s launch price
    $499

    An insert version of L.A.B.'s DF3 mallet, milled from 6061 aluminum and bonded to a fly-milled stainless-steel insert that L.A.B. says gives a firmer feel and faster ball speed while keeping its Lie Angle Balance; it went on sale at labgolf.com Jan. 23 and at retailers Feb. 27, and custom builds start at $599.

  • Ball · Unisex

    Wilson Staff Model and Staff Model X (2026)

    Announced
    Jan 22, 2026
    In stores
    Jan 22, 2026
    Brand’s launch price
    $49.99

    Four-piece urethane balls with a new V-COR core, which Wilson calls the world's fastest urethane ball; the Staff Model is 90 compression and the Staff Model X 100.

  • Ball · Unisex

    Titleist Tour Soft (2026)

    Announced
    Jan 21, 2026
    In stores
    Jan 21, 2026
    Brand’s launch price
    $39.99

    Titleist reworked it from core to cover and added a new 386 quadrilateral dimple pattern, claiming longer distance, more stopping power and very soft feel.

  • Ball · Unisex

    Titleist Velocity (2026)

    Announced
    Jan 21, 2026
    In stores
    Jan 21, 2026
    Brand’s launch price
    $29.99

    Titleist says a faster cover, softer core and improved dimple design add distance and lower long-game spin.

  • Putter · Unisex

    Bettinardi 2026 BB Series putters (BB1, BB-8W, BB28, BB28 Armlock, BB49, BB 6.0, BB 7.0)

    Announced
    Jan 20, 2026
    In stores
    Feb 3, 2026
    Brand’s launch price
    $495

    Seven blades and mallets with a new Variable Depth Flymill (VDF) face; Bettinardi says its testing showed about 30% less variation in distance and over 40% less variation in topspin across high, center and low strikes.

  • Ball · Unisex

    Bridgestone Tour B X, XS, RX and RXS (2026)

    Announced
    Jan 20, 2026
    In stores
    Jan 30, 2026
    Brand’s launch price
    Not announced

    New VeloSurge core-mantle construction, which Bridgestone says gave testers 2 mph more ball speed and nearly 9 more yards of distance; Bridgestone's release gives a $54.99-a-dozen street price rather than a list price.

  • Irons · Men’s

    Cobra KING and KING MAX irons

    Announced
    Jan 20, 2026
    In stores
    Feb 6, 2026
    Brand’s launch price
    $999

    Max-game-improvement irons with 3D-printed medallions that Cobra says optimize CG and boost launch on strong-lofted clubs; fitting and pre-sale opened Feb. 3, and sets are $999 in steel and $1,099 in graphite.

  • Irons · Women’s

    Cobra Women's KING MAX irons

    Announced
    Jan 20, 2026
    In stores
    Feb 6, 2026
    Brand’s launch price
    $942

    A women's KING MAX in an Earl Grey colorway with an undersized grip and lightweight KBS PGI women's-flex graphite, sold as a six-piece 6-PW and SW set; $942 is the launch price in Cobra's release.

  • Putter · Unisex

    Cobra MIM putter family

    Announced
    Jan 20, 2026
    In stores
    Mar 13, 2026
    Brand’s launch price
    $279

    Metal-injection-molded putters replacing the Vintage line, with a firmer Pebax insert and LA Golf's Descending Loft Technology that Cobra says gives consistent launch and smoother roll.

  • Putter · Unisex

    Cobra 3DP TOUR putter family

    Announced
    Jan 20, 2026
    In stores
    Mar 13, 2026
    Brand’s launch price
    $379

    3D-printed putters that Cobra calls its most stable and forgiving yet, using the printing process to move mass for higher MOI.

  • Putter · Unisex

    Scotty Cameron 2026 Phantom 5, 7 and 9R mallets

    Announced
    Jan 20, 2026
    In stores
    Feb 27, 2026
    Brand’s launch price
    $499

    Full-face Studio Carbon Steel inserts with chain-link milling that Scotty Cameron says soften sound while keeping feedback, in nine head, neck and shaft builds, including a low-torque Phantom 5 OC at $549.

  • Putter · Unisex

    Scotty Cameron Studio Style Santa Fe, Fastback 2 and Fastback 2 Long putters

    Announced
    Jan 20, 2026
    In stores
    Feb 12, 2026
    Brand’s launch price
    $499

    Scotty Cameron adds the Santa Fe blade and Fastback 2 mid-mallet to its Studio Style line, plus a Fastback 2 Long Design at $549.

  • Wedges · Men’s

    Titleist Vokey Design SM11 wedges

    Announced
    Jan 19, 2026
    In stores
    Feb 20, 2026
    Brand’s launch price
    $199

    27 configurations across Vokey's F, S, M, D, K and T grinds, with refined CG placement and grooves Titleist says sharpen trajectory and spin control, plus a new Jet Black finish; graphite is $209 and raw (custom only) $229.

  • Driver · Men’s

    Callaway Quantum Max, Max Fast, Max D, Triple Diamond and Triple Diamond Max drivers

    Announced
    Jan 16, 2026
    In stores
    Feb 13, 2026
    Brand’s launch price
    $649.99

    Callaway's new Tri-Force Face layers titanium, a polymer mesh and carbon fiber, which Callaway says adds speed and distance; $649.99 is the family's starting price.

  • Driver · Women’s

    Callaway Women's Quantum Max Fast driver

    Announced
    Jan 16, 2026
    In stores
    Feb 13, 2026
    Brand’s launch price
    Not announced

    Women's-spec Max Fast (44.5 inches, 10.5° or 12°, ladies-flex Mitsubishi Eldio shaft) that Callaway describes as a lightweight, high-MOI driver for moderate swing speeds; Callaway's launch release doesn't name its women's builds, and dates are from the family launch. Callaway's site listed it at $699.99 on Sept. 14, 2026.

  • Driver · Women’s

    Callaway Women's Quantum Max D driver

    Announced
    Jan 16, 2026
    In stores
    Feb 13, 2026
    Brand’s launch price
    Not announced

    A 44.5-inch women's Max D in 10.5° or 12° with a ladies-flex Mitsubishi Eldio shaft, which Callaway pitches at players who want forgiveness, a slight draw bias and easy launch. Dates are from the family launch. Callaway's site listed it at $649.99 on Sept. 14, 2026.

  • Fairway wood · Men’s

    Callaway Quantum Max, Max D, Max Fast and Triple Diamond fairway woods

    Announced
    Jan 16, 2026
    In stores
    Feb 13, 2026
    Brand’s launch price
    $399.99

    The fairway-wood side of Callaway's Quantum launch, in four shapes from the lightweight Max Fast to the tour-shaped Triple Diamond; $399.99 is the starting price.

  • Fairway wood · Women’s

    Callaway Women's Quantum Max Fast fairway woods

    Announced
    Jan 16, 2026
    In stores
    Feb 13, 2026
    Brand’s launch price
    Not announced

    Women's Max Fast fairways in 3-, 5-, 7- and 9-wood lofts (16° to 25°) with ladies-flex graphite, which Callaway calls its lightest fairway wood. Dates are from the family launch. Callaway's site listed them at $429.99 on Sept. 14, 2026.

  • Fairway wood · Women’s

    Callaway Women's Quantum Max and Max D fairway woods

    Announced
    Jan 16, 2026
    In stores
    Feb 13, 2026
    Brand’s launch price
    Not announced

    Women's Max fairways from a 15° 3-wood to an 11-wood (including a 20° Heavenwood) and draw-biased Max D fairways from 15° to 21.5°, all with ladies-flex Mitsubishi Eldio graphite; Callaway calls the Max D its easiest fairway wood to hit. Dates are from the family launch. Callaway's site listed both at $399.99 on Sept. 14, 2026.

  • Hybrid · Men’s

    Callaway Quantum Max, Max OS and Max Fast hybrids

    Announced
    Jan 16, 2026
    In stores
    Feb 13, 2026
    Brand’s launch price
    $349.99

    Three Quantum hybrid shapes, from the standard Max to the oversized Max OS and the lightweight Max Fast; $349.99 is the starting price.

  • Hybrid · Women’s

    Callaway Women's Quantum Max Fast hybrids

    Announced
    Jan 16, 2026
    In stores
    Feb 13, 2026
    Brand’s launch price
    Not announced

    Women's Max Fast hybrids from 3H (20°) to 8H (34°) with ladies-flex graphite, which Callaway calls its lightest hybrid. Dates are from the family launch. Callaway's site listed them at $349.99 on Sept. 14, 2026.

  • Hybrid · Women’s

    Callaway Women's Quantum Max OS hybrids

    Announced
    Jan 16, 2026
    In stores
    Feb 13, 2026
    Brand’s launch price
    Not announced

    An oversized, draw-biased women's hybrid from 3H (18°) to 8H (32°) with ladies-flex Mitsubishi Eldio graphite, which Callaway says suits golfers who struggle with a right miss or need help getting the ball airborne. Dates are from the family launch. Callaway's site listed it at $319.99 on Sept. 14, 2026.

  • Irons · Men’s

    Callaway Quantum Max, Max OS and Max Fast irons

    Announced
    Jan 16, 2026
    In stores
    Feb 27, 2026
    Brand’s launch price
    $1,149.99

    Game-improvement irons with a Modern 360 Undercut cavity that Callaway says delivers fast ball speed and high launch; $1,149.99 is the starting price for a seven-piece set.

  • Irons · Women’s

    Callaway Women's Quantum Max Fast irons

    Announced
    Jan 16, 2026
    In stores
    Feb 27, 2026
    Brand’s launch price
    Not announced

    Nine-club women's set (5-iron through sand wedge) with ladies-flex Mitsubishi Eldio graphite that Callaway says launches high for moderate swing speeds. Dates are from the family launch. Callaway's site listed it at $1,249.99 on Sept. 14, 2026.

  • Irons · Women’s

    Callaway Women's Quantum Max OS irons

    Announced
    Jan 16, 2026
    In stores
    Feb 27, 2026
    Brand’s launch price
    Not announced

    A 10-club women's set (4-iron through PW plus AW, GW and SW) in Callaway's oversized Max OS shape with ladies-flex Mitsubishi Eldio graphite, which Callaway says helps golfers hit it more solid across the face. Dates are from the family launch. Callaway's site listed it at $1,199.99 on Sept. 14, 2026.

  • Putter · Unisex

    Odyssey Ai-DUAL putters, including ½ Ball and Square 2 Square models

    Announced
    Jan 16, 2026
    In stores
    Jan 23, 2026
    Brand’s launch price
    $349.99

    Odyssey's AI-designed dual-layer urethane insert pairs a soft outer layer with a firm inner layer, which Odyssey says evens out ball speed and adds forward roll; ½ Ball, Square 2 Square and Cruiser models run $399.99 to $449.99.

  • Ball · Unisex

    XXIO HYPER RD golf ball

    Announced
    Jan 16, 2026
    In stores
    Jan 26, 2026
    Brand’s launch price
    $49.99

    XXIO says its new distance ball has the longest, most stable flight in XXIO golf ball history, from naturally high launch and low spin; it comes in Premium White, Premium Pink and Lime Yellow.

  • Irons · Men’s

    PXG 0311 GEN8 irons (T, P and XP)

    Announced
    Jan 15, 2026
    In stores
    Jan 15, 2026
    Brand’s launch price
    $229

    Three heads including a new XP, with an internal polymer and a Dual Perimeter Weighting system of swappable heel and toe weights that PXG says lets fitters tune CG and swing weight; $229 per club in chrome, $249 in Xtreme Dark.

    Sources: PXG · GOLF.com

  • Ball · Unisex

    Titleist AVX (2026)

    Announced
    Jan 14, 2026
    In stores
    Jan 21, 2026
    Brand’s launch price
    $49.99

    Titleist redesigned the AVX with a softer urethane cover and a faster core, saying it adds short-game spin while keeping low long-game spin and very soft feel.

  • Driver · Men’s

    PING G440 K and G440 K HL drivers

    Announced
    Jan 13, 2026
    In stores
    Jan 29, 2026
    Brand’s launch price
    $705

    PING says a new Dual Carbonfly Wrap crown and sole give the G440 K a record MOI for a PING driver, with an adjustable back weight, and the HL build is lighter for slower swing speeds.

  • Wedges · Men’s

    PING s259 wedges

    Announced
    Jan 13, 2026
    In stores
    Jan 29, 2026
    Brand’s launch price
    $217.50

    25 loft and grind combinations in Chrome and Midnight finishes that PING says add spin and control; the price is per club in steel ($232.50 graphite).

  • Driver · Men’s

    Cobra OPTM LS, X, Max-K and Max-D drivers

    Announced
    Jan 12, 2026
    In stores
    Jan 20, 2026
    Brand’s launch price
    $599

    Cobra built the family around a lower-POI design it says cuts shot dispersion by up to 23%, with a 33-setting adjustable hosel on every model; fitting and pre-sale opened Jan. 13.

  • Driver · Women’s

    Cobra Women's OPTM Max-K and Max-D drivers

    Announced
    Jan 12, 2026
    In stores
    Jan 20, 2026
    Brand’s launch price
    $599

    Women's editions of Cobra's high-MOI Max-K and draw-biased Max-D, in black gloss with silver and mint green accents and built with lightweight ladies-flex shafts; Cobra's launch release prices the women's edition at $599.

  • Fairway wood · Men’s

    Cobra OPTM LS, X and Max fairway woods

    Announced
    Jan 12, 2026
    In stores
    Jan 20, 2026
    Brand’s launch price
    $329

    Cobra says redistributed mass cuts twisting on all three MOI axes; $329 is the Max, the X lists at $369 and the titanium LS at $469.

  • Fairway wood · Women’s

    Cobra Women's OPTM Max fairway

    Announced
    Jan 12, 2026
    In stores
    Jan 20, 2026
    Brand’s launch price
    Not announced

    A women's version of the new OPTM Max fairway in 3-, 5- and 7-wood with a ladies-flex Mitsubishi Vanquish shaft and Cobra's 33-setting FutureFit33 hosel; Cobra's launch release names it but doesn't price it separately. Cobra's site listed it at $369 on Sept. 14, 2026.

  • Hybrid · Men’s

    Cobra OPTM hybrids

    Announced
    Jan 12, 2026
    In stores
    Jan 20, 2026
    Brand’s launch price
    $329

    A larger head with a shallower face that Cobra says launches higher and tightens dispersion, in 3H through 6H.

  • Hybrid · Women’s

    Cobra Women's OPTM hybrids

    Announced
    Jan 12, 2026
    In stores
    Jan 20, 2026
    Brand’s launch price
    $329

    Women's versions of the new OPTM hybrid in 4H through 7H, built with KBS PG Hybrid 55 ladies-flex graphite shafts; Cobra's launch release lists them with the $329 OPTM hybrids.

  • Driver · Men’s

    Cobra KING TEC-MD mini driver

    Announced
    Jan 12, 2026
    In stores
    Jan 16, 2026
    Brand’s launch price
    $479.99

    A 13.5° mini driver Cobra pitches both to better players who want placement off the tee and to golfers who want more forgiveness than a traditional fairway wood.

    Source: GOLF.com

  • Driver · Men’s

    TaylorMade Qi4D, Qi4D LS, Qi4D Max and Qi4D Max Lite drivers

    Announced
    Jan 8, 2026
    In stores
    Jan 29, 2026
    Brand’s launch price
    $649.99

    TaylorMade says its carbon face and a new face roll radius tighten spin on high and low strikes, and the family debuts TaylorMade's REAX shaft-fitting system; Launch Monitor Enabled (LME) versions list at $699.99.

  • Driver · Women’s

    TaylorMade Qi4D Max Lite Women's driver

    Announced
    Jan 8, 2026
    In stores
    Jan 29, 2026
    Brand’s launch price
    $649.99

    Women's build of the Qi4D Max Lite, which TaylorMade says carries the lightest head, shaft and grip in the Qi4D family for easier speed and launch; $649.99 is the Qi4D driver price in TaylorMade's launch release, and dates are from the family launch.

  • Fairway wood · Men’s

    TaylorMade Qi4D, Qi4D Tour, Qi4D Max and Qi4D Max Lite fairway woods

    Announced
    Jan 8, 2026
    In stores
    Jan 29, 2026
    Brand’s launch price
    $379.99

    TaylorMade pairs multimaterial heads (carbon, steel, titanium and tungsten) with extra TAS weights for CG tuning and an updated cut-through Speed Pocket for low-face strikes; the Qi4D Tour fairway lists at $449.99.

  • Fairway wood · Women’s

    TaylorMade Qi4D Max Lite Women's fairway woods

    Announced
    Jan 8, 2026
    In stores
    Jan 29, 2026
    Brand’s launch price
    $379.99

    Women's builds of the Qi4D Max Lite fairway, which TaylorMade calls the lightest fairway in the Qi4D family; TaylorMade lists a women's 3-wood, its launch release prices the Max Lite fairway at $379.99, and dates are from the family launch.

  • Hybrid · Men’s

    TaylorMade Qi4D, Qi4D Max and Qi4D Max Lite Rescues

    Announced
    Jan 8, 2026
    In stores
    Jan 29, 2026
    Brand’s launch price
    $299.99

    TaylorMade's 2026 hybrids get cleaner address shapes, TAS weighting and a redesigned cut-through Speed Pocket that TaylorMade says protects ball speed on thin strikes.

  • Hybrid · Women’s

    TaylorMade Qi4D Max Lite Women's Rescue

    Announced
    Jan 8, 2026
    In stores
    Jan 29, 2026
    Brand’s launch price
    $299.99

    The women's Max Lite Rescue is 32 grams lighter than the Qi4D Max hybrid, per launch coverage, and TaylorMade calls it the easiest-launching, most forgiving hybrid in the Qi4D lineup; TaylorMade's launch release prices every Qi4D Rescue at $299.99, and dates are from the family launch.

  • Irons · Men’s

    TaylorMade Qi Max and Qi Max HL irons

    Announced
    Jan 8, 2026
    In stores
    Jan 29, 2026
    Brand’s launch price
    $1,099.99

    Game-improvement irons TaylorMade says are engineered for straight distance, with a Speed Pocket and a new ECHO damping system for sound and feel, while the HL is lighter with weaker lofts for more height; seven-piece steel sets are $1,099.99 and graphite $1,199.99.

  • Irons · Women’s

    TaylorMade Qi Max HL Women's irons

    Announced
    Jan 8, 2026
    In stores
    Jan 29, 2026
    Brand’s launch price
    Not announced

    A women's build of the Qi Max HL, the lighter, weaker-lofted, higher-launching version of TaylorMade's new game-improvement iron; TaylorMade's launch release doesn't price the women's set separately, and dates are from the family launch.

  • Driver · Men’s

    Mizuno JPX One and JPX One Select drivers

    Announced
    Jan 7, 2026
    In stores
    Jan 22, 2026
    Brand’s launch price
    $599

    Mizuno says its new Nanoalloy face uses microscopic polymer dispersion to change elasticity at impact, storing and returning more energy than titanium; the Select is the more compact head.

    Source: GOLF.com

  • Driver · Women’s

    Mizuno JPX One driver (ladies build)

    Announced
    Jan 7, 2026
    In stores
    Jan 22, 2026
    Brand’s launch price
    Not announced

    Mizuno lists a 12° JPX One with a UST Helium NanoCore ladies shaft; it's the standard JPX One head in a ladies build. Dates are from the family launch. Mizuno's site listed it at $600 on Sept. 14, 2026.

    Sources: Mizuno USA · GOLF.com

  • Fairway wood · Men’s

    Mizuno JPX One fairway woods

    Announced
    Jan 7, 2026
    In stores
    Jan 22, 2026
    Brand’s launch price
    $349

    Fairway woods from 15° to 24°, including a 15° 3T head, launched alongside Mizuno's Nanoalloy-face drivers.

    Source: GOLF.com

  • Hybrid · Men’s

    Mizuno JPX One hybrids

    Announced
    Jan 7, 2026
    In stores
    Jan 22, 2026
    Brand’s launch price
    $279

    Hybrids from 19° to 28° in Mizuno's new JPX One metalwood family.

    Source: GOLF.com

  • Ball · Unisex

    Titleist Pro V1x Left Dash (2026)

    Announced
    Jan 7, 2026
    In stores
    Jan 21, 2026
    Brand’s launch price
    $57.99

    Titleist says a faster dual core and refined aerodynamics make its high-flight, low-spin Left Dash longer and more penetrating into the wind.

  • Ball · Unisex

    Callaway Chrome Tour, Chrome Tour X and Chrome Soft (2026)

    Announced
    Jan 6, 2026
    In stores
    Jan 30, 2026
    Brand’s launch price
    $57.99

    All three get a new Tour Fast Mantle made from a material Callaway says is new to the industry, plus second-generation Seamless Tour Aero for more consistent flight.

    Sources: GOLF.com · PGA TOUR · GolfPass

  • Irons · Men’s

    Cobra 3DP MB and 3DP X irons

    Announced
    Jan 6, 2026
    In stores
    Jan 9, 2026
    Brand’s launch price
    $330

    Cobra adds a muscle-back MB and a more forgiving X to its 3D-printed 3DP Tour line so that, per Cobra, just about any golfer can fit a 3D-printed model; the price is per club.

    Source: GOLF.com

  • Putter · Unisex

    Mizuno M.Craft City Series putters (Kyoto, Osaka, Nagoya, Tokyo)

    Announced
    Jan 6, 2026
    In stores
    Feb 12, 2026
    Brand’s launch price
    $299.99

    Four forged-in-Japan heads, the Kyoto and Osaka blades and the Nagoya and Tokyo mallets, each with two neck options, forged from 1025E carbon steel with the copper underlay Mizuno uses in its irons; pre-orders opened Jan. 26.

  • Ball · Unisex

    Tour Edge Hot Launch golf ball (2026)

    Announced
    Jan 6, 2026
    In stores
    Feb 2, 2026
    Brand’s launch price
    $19.99

    A two-piece Surlyn distance ball with a 55-compression core that Tour Edge says launches higher and cuts side spin for more roll-out.

  • Irons · Men’s

    Mizuno Mizuno Pro M-13 and M-15 irons, Pro Fli-Hi

    Announced
    Jan 5, 2026
    In stores
    Feb 5, 2026
    Brand’s launch price
    $215

    A new Mizuno Pro Modern Series, with the M-13 in tour proportions, the M-15 adding launch and forgiveness, and a redesigned Fli-Hi utility that Mizuno says launches higher; irons are $215 per club and the Fli-Hi $270.

    Source: GOLF.com

  • Irons · Men’s

    Srixon ZXiR and ZXiR HL irons

    Announced
    Nov 19, 2025
    In stores
    Jan 6, 2026
    Brand’s launch price
    $1,099.99

    Srixon's first game-improvement (ZXiR) and first super-game-improvement (ZXiR HL) irons, announced in November 2025 with stock sets in shops Jan. 6, 2026; seven-piece sets are $1,099.99 in steel and $1,199.99 in graphite.

  • Irons · Women’s

    Srixon Women's ZXiR HL irons

    Announced
    Nov 19, 2025
    In stores
    Jan 6, 2026
    Brand’s launch price
    $1,199.99

    Srixon's release lists a Women's ZXiR HL with components designed specifically for female golfers and the same cavity-back forgiveness tech as the ZXiR, and prices ZXiR and ZXiR HL graphite sets at $1,199.99; the women's build is graphite-only. First shown Nov. 19, 2025, with Srixon's release on Dec. 4 and sets in shops Jan. 6, 2026.

Buy now or wait?

Our read, not the brands’. It’s opinion, built from their announcements and the models they replace, and each one covers its whole category.

Drivers
Most of 2026's big drivers were announced in January: TaylorMade's Qi4D, Mizuno's JPX One, Cobra's OPTM, PING's G440 K and Callaway's Quantum. Titleist went its own way, announcing GTS in May for June shelves, and mini drivers kept coming, from Cobra's KING TEC-MD in January to Titleist's GTS300 in July. TaylorMade executives have said the company is moving to a two-year cycle and won't introduce a new driver in 2027. Women get PING's G Le4 driver plus women's builds from Callaway, Cobra, TaylorMade, Mizuno and Tour Edge. Our read: get fitted, and hit your current driver side by side with the new ones before you buy.
Fairway woods
Mini drivers were the fairway-wood story of 2026. Cobra pitches its 13.5° KING TEC-MD at better players who want placement and at golfers who want more forgiveness than a fairway wood, Callaway calls its Quantum Mini a fairway-finder or 3-wood alternative, and Titleist says the GTS300's deeper CG adds inertia on off-center strikes. At the other end, Callaway's Quantum Mini Spinner is a 7-, 9- or 11-wood that Callaway says adds spin on long approaches, and it comes in a women's build. Women's fairways also came from PING, Callaway, Cobra, TaylorMade and Tour Edge. Our read: buy a fairway wood to fill a real yardage gap, and get fitted.
Hybrids
Most 2026 hybrids arrived with their brands' winter woods: TaylorMade's Qi4D Rescues, Cobra's OPTM, Mizuno's JPX One, Callaway's Quantum in Max, Max OS and Max Fast shapes, and Tour Edge's Hot Launch Max. PING's women's G Le4 hybrids followed in March. Callaway describes its women's Max OS as oversized and draw-biased, for golfers who fight a right miss or need help getting the ball airborne, and TaylorMade calls its women's Max Lite the easiest-launching hybrid in the Qi4D lineup. Our read: map your lofts first, so your hybrids sit cleanly between your longest iron and your highest fairway wood, then get fitted.
Irons
Winter was game-improvement season: TaylorMade's Qi Max and Qi Max HL, Callaway's Quantum, Cobra's KING and KING MAX, Srixon's ZXiR, Tour Edge's Hot Launch Max and, in March, PING's G740, which PING calls its most forgiving and longest iron. Players' irons came all year, from Mizuno's M-13 and M-15 and Wilson's Staff Model in winter to Mizuno's Pro S-4 in September and Srixon's second-generation ZXi, due in shops Oct. 16. Women's sets came from PING, Callaway, Cobra, Srixon, TaylorMade and Tour Edge. Our read: whatever you play, get fitted for lie, length and shaft before you buy.
Wedges
Wedge launches ran all year. PING's s259 came in January, Vokey's SM11 and Callaway's Opus SP+ followed, and PXG's forged Stick'em arrived in March. Then came a late-summer rush: TaylorMade's forged Hi-Toe 5, Cleveland's RTZ 2, Callaway's Full Toe SP and Tour Edge's Exotics Milled all reached shops between Sept. 3 and Sept. 14. Vokey offers the SM11 in 27 configurations across six grinds, and Cleveland brought back the 588 grind in RTZ 2. We found no standalone women's wedge, but women's iron sets from PING, Callaway, Cobra and Tour Edge include wedges. Our read: pick bounce and grind for your turf and your swing, ideally with a fitter.
Putters
Stability is the 2026 putter story. Zero-torque designs came from Odyssey, TaylorMade (Spider ZT Max), PXG, Vice, Wilson, Tour Edge, L.A.B. (VZN.1i) and Bettinardi (Antidote Hexperimental #7 and #9), with Mizuno's M.Craft X Z2 and Z3 due Oct. 30 as 2027 models. Vice, Wilson and Mizuno each describe lining the shaft axis up with the head's center of gravity so the face resists rotation. Classic shapes got attention too, from Scotty Cameron's Studio Style additions and Mizuno's forged M.Craft City to Bettinardi's BB Series and L.A.B.'s first heel-shafted LINK blades. Women get PING's G Le4 Anser 2D, Louise and Oslo and Wilson's 33-inch women's 606 and Lakeview. Our read: roll several on a real green, and get your length and lie checked.
Balls
Ball launches bunched up in January: Titleist's Pro V1x Left Dash, AVX, Tour Soft and Velocity, Callaway's Chrome Tour, Chrome Tour X and Chrome Soft, Bridgestone's Tour B, Wilson's Staff Model, XXIO's HYPER RD and Tour Edge's Hot Launch. TaylorMade's TP5 and TP5x followed in February with a microcoating that TaylorMade says lays an ultrathin, even coat over the dimples, and Srixon's Q-Star Tour arrived in March. We found no women-specific 2026 ball launch in our audited U.S. releases through Sept. 14. Our read: choose on flight, spin and feel around the greens, and test a few on the short game before you commit.

Signups open soon

The Monday email tees off soon

We’re still setting the pins. Once signups open, the Monday email will bring each week’s PGA TOUR and LPGA winners’ bags, with a straight buy-or-wait call once prices launch. Check back soon.