Launch season, sourced
Men’s launches
This season’s new clubs and balls, men’s and women’s, each from the brand’s own announcement. The price shown is the brand’s launch price, not a deal. When last year’s model is the smarter buy, the read below says so.
Updated Sep 14, 2026.
Signups open soon
The Monday email tees off soon
We’re still setting the pins. Once signups open, the Monday email will bring each week’s PGA TOUR and LPGA winners’ bags, with a straight buy-or-wait call once prices launch. Check back soon.
The launches
49 so far, newest first.
Irons · Men’s
Srixon ZXi7, ZXi5 and new ZXi5+ irons, ZXiU utility (second generation)
- Announced
- Sep 8, 2026
- In stores
- Oct 16, 2026
- Brand’s launch price
- $1,499.99
Srixon's second-generation ZXi forged family, which Srixon says was designed around feel using advanced forging and AI-assisted design, adds a new ZXi5+ players-distance iron; seven-piece steel sets are $1,499.99, graphite $1,599.99, and the ZXiU is $259.99.
Sources: Dunlop Sports Americas · The First Call
Irons · Men’s
Mizuno Mizuno Pro S-4 irons
- Announced
- Sep 3, 2026
- In stores
- Sep 17, 2026
- Brand’s launch price
- $215
Mizuno calls the one-piece forged S-4 a more forgiving, slightly larger, slightly more offset Mizuno Pro that completes its Signature Series; the price is per club.
Source: GOLF.com
Wedges · Men’s
Tour Edge Exotics Milled wedges
- Announced
- Sep 1, 2026
- In stores
- Sep 14, 2026
- Brand’s launch price
- $119.99
Milled wedges in low-, mid- and high-bounce profiles from 50° to 60°, with a TriGrind sole and CNC-milled grooves; Tour Edge says its own wet-wedge testing compared well with the two top-selling wedges on the market.
Source: Tour Edge
Wedges · Men’s
Callaway Full Toe SP wedges
- Announced
- Aug 21, 2026
- In stores
- Sep 4, 2026
- Brand’s launch price
- $199.99
Full-toe wedges from 54° to 62° that Callaway says deliver high spin across the face, aggressive stopping power and versatility.
Source: Callaway Golf
Wedges · Men’s
TaylorMade Hi-Toe 5 wedges
- Announced
- Aug 13, 2026
- In stores
- Sep 3, 2026
- Brand’s launch price
- $199.99
TaylorMade's high-toe wedge goes fully forged in soft carbon steel, with saw grooves across the whole face and five grinds (the ATC is custom-order only); retail heads come in Aged Copper, and MyHi-Toe 5 custom builds are $249.99.
Sources: TaylorMade Golf · The Hackers Paradise · Golfshake
Irons · Men’s
Callaway Apex MB Tour Raw irons
- Announced
- Aug 4, 2026
- In stores
- Aug 4, 2026
- Brand’s launch price
- $1,599.99
Callaway's most-played tour blade, released in extremely limited quantities as a seven-piece raw-finish set.
Source: GOLF.com
Wedges · Men’s
Cleveland RTZ 2 wedges
- Announced
- Aug 4, 2026
- In stores
- Sep 4, 2026
- Brand’s launch price
- $199.99
Cleveland's new tour wedge comes in five grinds, including a reintroduced 588, from 46° to 64°; Tour Rack raw heads are $219.99.
Fairway wood · Men’s
Callaway Quantum Mini Spinner
- Announced
- Jul 31, 2026
- In stores
- Aug 14, 2026
- Brand’s launch price
- $379.99
A 'scoring wood' in 7-, 9- and 11-wood lofts that Callaway says adds spin and control on long approach shots.
Source: Callaway Golf
Driver · Men’s
Titleist GTS300 Mini Driver
- Announced
- Jul 14, 2026
- In stores
- Jul 23, 2026
- Brand’s launch price
- $549
A 13° mini driver with a larger 305cc head, a deeper CG Titleist says adds inertia on off-center strikes, and a forged L-Cup face; premium builds are $749.
Source: Titleist Newsroom
Driver · Men’s
Titleist GTS2, GTS3 and GTS4 drivers
- Announced
- May 13, 2026
- In stores
- Jun 11, 2026
- Brand’s launch price
- $699
Titleist says a new Split Mass Frame thermoform body, Speed Sync face and dual weighting add ball speed, forgiveness and adjustability; premium shaft builds are $899.
Source: Titleist Newsroom
Fairway wood · Men’s
Titleist GTS2 and GTS3 fairways
- Announced
- May 13, 2026
- In stores
- Jun 11, 2026
- Brand’s launch price
- $399
Titleist says a new crown wrap freed about 16 grams of discretionary weight to hit its CG targets; premium builds are $599.
Source: Titleist Newsroom
Driver · Men’s
Tour Edge Exotics Mini Driver
- Announced
- May 12, 2026
- In stores
- May 22, 2026
- Brand’s launch price
- $399.99
A 280cc mini driver in 11.5° and 13.5° (right-handed only) that Tour Edge says gives more control than a traditional driver; Tour Edge also claims higher ball speed and more carry than 'leading models.'
Source: Tour Edge
Driver · Men’s
Callaway Quantum Mini Driver
- Announced
- Apr 15, 2026
- In stores
- Apr 29, 2026
- Brand’s launch price
- $549.99
Mini driver in 11.5° and 13.5° heads that Callaway says uses advanced materials and an AI-optimized face for forgiveness and consistency.
Source: Callaway Golf
Fairway wood · Men’s
Callaway Quantum Ti fairway woods
- Announced
- Apr 15, 2026
- In stores
- Apr 29, 2026
- Brand’s launch price
- $549.99
Quantum Ti fairway woods, announced alongside the Mini Driver in a release where Callaway credits advanced materials and an AI-optimized face for forgiveness and consistency.
Source: Callaway Golf
Wedges · Men’s
PXG Stick'em Forged wedges
- Announced
- Mar 12, 2026
- In stores
- Mar 12, 2026
- Brand’s launch price
- $199
PXG's 100% forged wedges, 50° to 60° in BP (13° bounce) and S (10°) grinds, with high-toe weighting and progressive CG; the Xtreme Dark finish is $219.
Source: The First Call
Irons · Men’s
PING i540 irons
- Announced
- Mar 10, 2026
- In stores
- Mar 26, 2026
- Brand’s launch price
- $235
Players-distance iron with a patent-pending inR-Air pocket behind the face and an internal i-Beam that PING says filter harsh frequencies for a softer feel; the price is per club in steel ($250 graphite).
Sources: The Golf Wire (PING press release) · GOLF.com
Irons · Men’s
PING G740 irons
- Announced
- Mar 10, 2026
- In stores
- Mar 26, 2026
- Brand’s launch price
- $202.50
PING's return to super-game-improvement, with the widest sole and largest head in its lineup, which PING calls both its most forgiving and its longest iron; the price is per club in steel ($217.50 graphite).
Sources: The Golf Wire (PING press release) · GOLF.com
Wedges · Men’s
Callaway Opus SP+ Chrome wedges
- Announced
- Feb 24, 2026
- In stores
- Mar 6, 2026
- Brand’s launch price
- $229.99
Callaway adds tungsten and a higher CG to the Opus SP for what it calls lower launch and more spin, in 54° to 60° with Z, S and X grinds.
Sources: Callaway Golf · Callaway Golf · GOLF.com
Driver · Men’s
Tour Edge Hot Launch Max and Max D drivers
- Announced
- Feb 10, 2026
- In stores
- Feb 26, 2026
- Brand’s launch price
- $299.99
Tour Edge's game-improvement drivers, including a draw-biased Max D, which Tour Edge says promote faster swing speeds, higher launch and more stability on off-center strikes; lofts run 9° to 12° (Max) and 10.5° to 15° (Max D).
Fairway wood · Men’s
Tour Edge Hot Launch Max and Max D fairway metals
- Announced
- Feb 10, 2026
- In stores
- Feb 26, 2026
- Brand’s launch price
- $179.99
Max (15° to 22°) and draw-biased Max D (16° to 27°) fairway metals that Tour Edge says pair strategic weight distribution with flexible face technology for higher launch and stability on off-center strikes.
Hybrid · Men’s
Tour Edge Hot Launch Max and Max D hybrids
- Announced
- Feb 10, 2026
- In stores
- Feb 26, 2026
- Brand’s launch price
- $159.99
Max (19° to 25°) and draw-biased Max D (19° to 28°) hybrids, launched with Tour Edge's Hot Launch Max drivers and fairways.
Irons · Men’s
Tour Edge Hot Launch Max and Max D irons
- Announced
- Feb 10, 2026
- In stores
- Feb 27, 2026
- Brand’s launch price
- $599.99
Game-improvement sets that Tour Edge's CEO says are built for golfers working to improve their games; the draw-biased Max D has a weaker 32° 7-iron (29° in the Max). Seven-piece steel sets are $599.99 and graphite $699.99.
Wedges · Men’s
Tour Edge Hot Launch Max and Max D wedges
- Announced
- Feb 10, 2026
- In stores
- Feb 27, 2026
- Brand’s launch price
- $89.99
Game-improvement wedges from 50° to 60° (Max, six lofts) and 52° to 60° (Max D, three lofts) that Tour Edge says deliver predictable results when precision matters most; Max D wedges are $99.99.
Irons · Men’s
Wilson Dynapwr Forged irons (2026)
- Announced
- Feb 5, 2026
- In stores
- Feb 19, 2026
- Brand’s launch price
- $1,199.99
An update to Wilson's forged Dynapwr iron that Wilson says builds on the previous award-winning model; seven-piece sets are $1,199.99 in steel and $1,299.99 in graphite.
Source: GOLF.com
Driver · Men’s
Wilson Dynapwr Max+ driver
- Announced
- Jan 29, 2026
- In stores
- Feb 12, 2026
- Brand’s launch price
- $499
A fourth Dynapwr driver and Wilson's first past 10K MOI, with an AI-designed PKR-360 face and an adjustable rear weight.
Irons · Men’s
Wilson Staff Model Blade, CB and XB irons
- Announced
- Jan 27, 2026
- In stores
- Feb 10, 2026
- Brand’s launch price
- $1,399.99
Wilson's forged Staff Model family adds a new hollow-body XB players-distance iron alongside the Blade and CB, all designed to mix in combo sets; the price is for a seven-piece steel set.
Sources: Wilson · Golfweek (via Yahoo Sports) · Today's Golfer · Golfmagic
Irons · Men’s
Cobra KING and KING MAX irons
- Announced
- Jan 20, 2026
- In stores
- Feb 6, 2026
- Brand’s launch price
- $999
Max-game-improvement irons with 3D-printed medallions that Cobra says optimize CG and boost launch on strong-lofted clubs; fitting and pre-sale opened Feb. 3, and sets are $999 in steel and $1,099 in graphite.
Sources: The Golf Wire (Cobra press release) · GOLF.com
Wedges · Men’s
Titleist Vokey Design SM11 wedges
- Announced
- Jan 19, 2026
- In stores
- Feb 20, 2026
- Brand’s launch price
- $199
27 configurations across Vokey's F, S, M, D, K and T grinds, with refined CG placement and grooves Titleist says sharpen trajectory and spin control, plus a new Jet Black finish; graphite is $209 and raw (custom only) $229.
Source: Titleist Newsroom
Driver · Men’s
Callaway Quantum Max, Max Fast, Max D, Triple Diamond and Triple Diamond Max drivers
- Announced
- Jan 16, 2026
- In stores
- Feb 13, 2026
- Brand’s launch price
- $649.99
Callaway's new Tri-Force Face layers titanium, a polymer mesh and carbon fiber, which Callaway says adds speed and distance; $649.99 is the family's starting price.
Source: Callaway Golf
Fairway wood · Men’s
Callaway Quantum Max, Max D, Max Fast and Triple Diamond fairway woods
- Announced
- Jan 16, 2026
- In stores
- Feb 13, 2026
- Brand’s launch price
- $399.99
The fairway-wood side of Callaway's Quantum launch, in four shapes from the lightweight Max Fast to the tour-shaped Triple Diamond; $399.99 is the starting price.
Source: Callaway Golf
Hybrid · Men’s
Callaway Quantum Max, Max OS and Max Fast hybrids
- Announced
- Jan 16, 2026
- In stores
- Feb 13, 2026
- Brand’s launch price
- $349.99
Three Quantum hybrid shapes, from the standard Max to the oversized Max OS and the lightweight Max Fast; $349.99 is the starting price.
Source: Callaway Golf
Irons · Men’s
Callaway Quantum Max, Max OS and Max Fast irons
- Announced
- Jan 16, 2026
- In stores
- Feb 27, 2026
- Brand’s launch price
- $1,149.99
Game-improvement irons with a Modern 360 Undercut cavity that Callaway says delivers fast ball speed and high launch; $1,149.99 is the starting price for a seven-piece set.
Source: Callaway Golf
Irons · Men’s
PXG 0311 GEN8 irons (T, P and XP)
- Announced
- Jan 15, 2026
- In stores
- Jan 15, 2026
- Brand’s launch price
- $229
Three heads including a new XP, with an internal polymer and a Dual Perimeter Weighting system of swappable heel and toe weights that PXG says lets fitters tune CG and swing weight; $229 per club in chrome, $249 in Xtreme Dark.
Driver · Men’s
PING G440 K and G440 K HL drivers
- Announced
- Jan 13, 2026
- In stores
- Jan 29, 2026
- Brand’s launch price
- $705
PING says a new Dual Carbonfly Wrap crown and sole give the G440 K a record MOI for a PING driver, with an adjustable back weight, and the HL build is lighter for slower swing speeds.
Sources: The Golf Wire (PING press release) · GOLF.com
Wedges · Men’s
PING s259 wedges
- Announced
- Jan 13, 2026
- In stores
- Jan 29, 2026
- Brand’s launch price
- $217.50
25 loft and grind combinations in Chrome and Midnight finishes that PING says add spin and control; the price is per club in steel ($232.50 graphite).
Sources: The Golf Wire (PING press release) · GOLF.com
Driver · Men’s
Cobra OPTM LS, X, Max-K and Max-D drivers
- Announced
- Jan 12, 2026
- In stores
- Jan 20, 2026
- Brand’s launch price
- $599
Cobra built the family around a lower-POI design it says cuts shot dispersion by up to 23%, with a 33-setting adjustable hosel on every model; fitting and pre-sale opened Jan. 13.
Sources: The Golf Wire (Cobra press release) · GOLF.com · Today's Golfer
Fairway wood · Men’s
Cobra OPTM LS, X and Max fairway woods
- Announced
- Jan 12, 2026
- In stores
- Jan 20, 2026
- Brand’s launch price
- $329
Cobra says redistributed mass cuts twisting on all three MOI axes; $329 is the Max, the X lists at $369 and the titanium LS at $469.
Sources: The Golf Wire (Cobra press release) · GOLF.com · Today's Golfer
Hybrid · Men’s
Cobra OPTM hybrids
- Announced
- Jan 12, 2026
- In stores
- Jan 20, 2026
- Brand’s launch price
- $329
A larger head with a shallower face that Cobra says launches higher and tightens dispersion, in 3H through 6H.
Driver · Men’s
Cobra KING TEC-MD mini driver
- Announced
- Jan 12, 2026
- In stores
- Jan 16, 2026
- Brand’s launch price
- $479.99
A 13.5° mini driver Cobra pitches both to better players who want placement off the tee and to golfers who want more forgiveness than a traditional fairway wood.
Source: GOLF.com
Driver · Men’s
TaylorMade Qi4D, Qi4D LS, Qi4D Max and Qi4D Max Lite drivers
- Announced
- Jan 8, 2026
- In stores
- Jan 29, 2026
- Brand’s launch price
- $649.99
TaylorMade says its carbon face and a new face roll radius tighten spin on high and low strikes, and the family debuts TaylorMade's REAX shaft-fitting system; Launch Monitor Enabled (LME) versions list at $699.99.
Sources: TaylorMade Golf · Plugged In Golf · PGA TOUR
Fairway wood · Men’s
TaylorMade Qi4D, Qi4D Tour, Qi4D Max and Qi4D Max Lite fairway woods
- Announced
- Jan 8, 2026
- In stores
- Jan 29, 2026
- Brand’s launch price
- $379.99
TaylorMade pairs multimaterial heads (carbon, steel, titanium and tungsten) with extra TAS weights for CG tuning and an updated cut-through Speed Pocket for low-face strikes; the Qi4D Tour fairway lists at $449.99.
Sources: TaylorMade Golf · PGA TOUR
Hybrid · Men’s
TaylorMade Qi4D, Qi4D Max and Qi4D Max Lite Rescues
- Announced
- Jan 8, 2026
- In stores
- Jan 29, 2026
- Brand’s launch price
- $299.99
TaylorMade's 2026 hybrids get cleaner address shapes, TAS weighting and a redesigned cut-through Speed Pocket that TaylorMade says protects ball speed on thin strikes.
Sources: TaylorMade Golf · PGA TOUR
Irons · Men’s
TaylorMade Qi Max and Qi Max HL irons
- Announced
- Jan 8, 2026
- In stores
- Jan 29, 2026
- Brand’s launch price
- $1,099.99
Game-improvement irons TaylorMade says are engineered for straight distance, with a Speed Pocket and a new ECHO damping system for sound and feel, while the HL is lighter with weaker lofts for more height; seven-piece steel sets are $1,099.99 and graphite $1,199.99.
Sources: TaylorMade Golf · Plugged In Golf · Today's Golfer
Driver · Men’s
Mizuno JPX One and JPX One Select drivers
- Announced
- Jan 7, 2026
- In stores
- Jan 22, 2026
- Brand’s launch price
- $599
Mizuno says its new Nanoalloy face uses microscopic polymer dispersion to change elasticity at impact, storing and returning more energy than titanium; the Select is the more compact head.
Source: GOLF.com
Fairway wood · Men’s
Mizuno JPX One fairway woods
- Announced
- Jan 7, 2026
- In stores
- Jan 22, 2026
- Brand’s launch price
- $349
Fairway woods from 15° to 24°, including a 15° 3T head, launched alongside Mizuno's Nanoalloy-face drivers.
Source: GOLF.com
Hybrid · Men’s
Mizuno JPX One hybrids
- Announced
- Jan 7, 2026
- In stores
- Jan 22, 2026
- Brand’s launch price
- $279
Hybrids from 19° to 28° in Mizuno's new JPX One metalwood family.
Source: GOLF.com
Irons · Men’s
Cobra 3DP MB and 3DP X irons
- Announced
- Jan 6, 2026
- In stores
- Jan 9, 2026
- Brand’s launch price
- $330
Cobra adds a muscle-back MB and a more forgiving X to its 3D-printed 3DP Tour line so that, per Cobra, just about any golfer can fit a 3D-printed model; the price is per club.
Source: GOLF.com
Irons · Men’s
Mizuno Mizuno Pro M-13 and M-15 irons, Pro Fli-Hi
- Announced
- Jan 5, 2026
- In stores
- Feb 5, 2026
- Brand’s launch price
- $215
A new Mizuno Pro Modern Series, with the M-13 in tour proportions, the M-15 adding launch and forgiveness, and a redesigned Fli-Hi utility that Mizuno says launches higher; irons are $215 per club and the Fli-Hi $270.
Source: GOLF.com
Irons · Men’s
Srixon ZXiR and ZXiR HL irons
- Announced
- Nov 19, 2025
- In stores
- Jan 6, 2026
- Brand’s launch price
- $1,099.99
Srixon's first game-improvement (ZXiR) and first super-game-improvement (ZXiR HL) irons, announced in November 2025 with stock sets in shops Jan. 6, 2026; seven-piece sets are $1,099.99 in steel and $1,199.99 in graphite.
Sources: GOLF.com · The First Call (Srixon press release)
Buy now or wait?
Our read, not the brands’. It’s opinion, built from their announcements and the models they replace, and each one covers its whole category.
- Drivers
- Most of 2026's big drivers were announced in January: TaylorMade's Qi4D, Mizuno's JPX One, Cobra's OPTM, PING's G440 K and Callaway's Quantum. Titleist went its own way, announcing GTS in May for June shelves, and mini drivers kept coming, from Cobra's KING TEC-MD in January to Titleist's GTS300 in July. TaylorMade executives have said the company is moving to a two-year cycle and won't introduce a new driver in 2027. Women get PING's G Le4 driver plus women's builds from Callaway, Cobra, TaylorMade, Mizuno and Tour Edge. Our read: get fitted, and hit your current driver side by side with the new ones before you buy.
- Fairway woods
- Mini drivers were the fairway-wood story of 2026. Cobra pitches its 13.5° KING TEC-MD at better players who want placement and at golfers who want more forgiveness than a fairway wood, Callaway calls its Quantum Mini a fairway-finder or 3-wood alternative, and Titleist says the GTS300's deeper CG adds inertia on off-center strikes. At the other end, Callaway's Quantum Mini Spinner is a 7-, 9- or 11-wood that Callaway says adds spin on long approaches, and it comes in a women's build. Women's fairways also came from PING, Callaway, Cobra, TaylorMade and Tour Edge. Our read: buy a fairway wood to fill a real yardage gap, and get fitted.
- Hybrids
- Most 2026 hybrids arrived with their brands' winter woods: TaylorMade's Qi4D Rescues, Cobra's OPTM, Mizuno's JPX One, Callaway's Quantum in Max, Max OS and Max Fast shapes, and Tour Edge's Hot Launch Max. PING's women's G Le4 hybrids followed in March. Callaway describes its women's Max OS as oversized and draw-biased, for golfers who fight a right miss or need help getting the ball airborne, and TaylorMade calls its women's Max Lite the easiest-launching hybrid in the Qi4D lineup. Our read: map your lofts first, so your hybrids sit cleanly between your longest iron and your highest fairway wood, then get fitted.
- Irons
- Winter was game-improvement season: TaylorMade's Qi Max and Qi Max HL, Callaway's Quantum, Cobra's KING and KING MAX, Srixon's ZXiR, Tour Edge's Hot Launch Max and, in March, PING's G740, which PING calls its most forgiving and longest iron. Players' irons came all year, from Mizuno's M-13 and M-15 and Wilson's Staff Model in winter to Mizuno's Pro S-4 in September and Srixon's second-generation ZXi, due in shops Oct. 16. Women's sets came from PING, Callaway, Cobra, Srixon, TaylorMade and Tour Edge. Our read: whatever you play, get fitted for lie, length and shaft before you buy.
- Wedges
- Wedge launches ran all year. PING's s259 came in January, Vokey's SM11 and Callaway's Opus SP+ followed, and PXG's forged Stick'em arrived in March. Then came a late-summer rush: TaylorMade's forged Hi-Toe 5, Cleveland's RTZ 2, Callaway's Full Toe SP and Tour Edge's Exotics Milled all reached shops between Sept. 3 and Sept. 14. Vokey offers the SM11 in 27 configurations across six grinds, and Cleveland brought back the 588 grind in RTZ 2. We found no standalone women's wedge, but women's iron sets from PING, Callaway, Cobra and Tour Edge include wedges. Our read: pick bounce and grind for your turf and your swing, ideally with a fitter.
Signups open soon
The Monday email tees off soon
We’re still setting the pins. Once signups open, the Monday email will bring each week’s PGA TOUR and LPGA winners’ bags, with a straight buy-or-wait call once prices launch. Check back soon.