Launch season, sourced
Unisex ball launches
This season’s new clubs and balls, men’s and women’s, each from the brand’s own announcement. The price shown is the brand’s launch price, not a deal. When last year’s model is the smarter buy, the read below says so.
Updated Sep 14, 2026.
Signups open soon
The Monday email tees off soon
We’re still setting the pins. Once signups open, the Monday email will bring each week’s PGA TOUR and LPGA winners’ bags, with a straight buy-or-wait call once prices launch. Check back soon.
The launches
13 so far, newest first.
Ball · Unisex
Callaway Chrome Tour Triple Diamond (2026)
- Announced
- Apr 24, 2026
- In stores
- Apr 24, 2026
- Brand’s launch price
- $57.99
Lower-spin, firmer-feeling Chrome Tour for fast swingers, now with the Tour Fast Mantle that Callaway says keeps it among the fastest balls it makes.
Sources: Callaway Golf · GOLF.com
Ball · Unisex
TaylorMade Tour Response and Tour Response Stripe (2026)
- Announced
- Apr 16, 2026
- In stores
- Apr 16, 2026
- Brand’s launch price
- $39.99
TaylorMade's urethane-covered value tour ball picks up the same microcoating paint process as TP5 plus new Stripe colorways; Tour Response Stripe is $42.99.
Sources: TaylorMade Golf · Golfshake
Ball · Unisex
Srixon Q-Star Tour and Q-Star Tour Divide (2026)
- Announced
- Mar 3, 2026
- In stores
- Mar 3, 2026
- Brand’s launch price
- $39.99
Srixon says the new Q-Star Tour brings tour-caliber spin, a softer feel and a plant-based urethane cover to a lower-compression ball; the Divide adds two-tone color options.
Sources: The First Call · GOLF.com
Ball · Unisex
TaylorMade TP5 and TP5x (2026)
- Announced
- Feb 2, 2026
- In stores
- Feb 12, 2026
- Brand’s launch price
- $57.99
TaylorMade's five-layer tour balls add a microcoating paint process that TaylorMade says lays an ultrathin, even coat over the dimples for more consistent flight.
Sources: TaylorMade Golf · The Hackers Paradise · Golfshake
Ball · Unisex
Wilson Staff Model and Staff Model X (2026)
- Announced
- Jan 22, 2026
- In stores
- Jan 22, 2026
- Brand’s launch price
- $49.99
Four-piece urethane balls with a new V-COR core, which Wilson calls the world's fastest urethane ball; the Staff Model is 90 compression and the Staff Model X 100.
Sources: The Hackers Paradise · GOLF.com · Golfalot
Ball · Unisex
Titleist Tour Soft (2026)
- Announced
- Jan 21, 2026
- In stores
- Jan 21, 2026
- Brand’s launch price
- $39.99
Titleist reworked it from core to cover and added a new 386 quadrilateral dimple pattern, claiming longer distance, more stopping power and very soft feel.
Source: Titleist Newsroom
Ball · Unisex
Titleist Velocity (2026)
- Announced
- Jan 21, 2026
- In stores
- Jan 21, 2026
- Brand’s launch price
- $29.99
Titleist says a faster cover, softer core and improved dimple design add distance and lower long-game spin.
Source: Titleist Newsroom
Ball · Unisex
Bridgestone Tour B X, XS, RX and RXS (2026)
- Announced
- Jan 20, 2026
- In stores
- Jan 30, 2026
- Brand’s launch price
- Not announced
New VeloSurge core-mantle construction, which Bridgestone says gave testers 2 mph more ball speed and nearly 9 more yards of distance; Bridgestone's release gives a $54.99-a-dozen street price rather than a list price.
Sources: Bridgestone Golf · GOLF.com
Ball · Unisex
XXIO HYPER RD golf ball
- Announced
- Jan 16, 2026
- In stores
- Jan 26, 2026
- Brand’s launch price
- $49.99
XXIO says its new distance ball has the longest, most stable flight in XXIO golf ball history, from naturally high launch and low spin; it comes in Premium White, Premium Pink and Lime Yellow.
Source: Dunlop Sports Americas
Ball · Unisex
Titleist AVX (2026)
- Announced
- Jan 14, 2026
- In stores
- Jan 21, 2026
- Brand’s launch price
- $49.99
Titleist redesigned the AVX with a softer urethane cover and a faster core, saying it adds short-game spin while keeping low long-game spin and very soft feel.
Source: Titleist Newsroom
Ball · Unisex
Titleist Pro V1x Left Dash (2026)
- Announced
- Jan 7, 2026
- In stores
- Jan 21, 2026
- Brand’s launch price
- $57.99
Titleist says a faster dual core and refined aerodynamics make its high-flight, low-spin Left Dash longer and more penetrating into the wind.
Source: Titleist Newsroom
Ball · Unisex
Callaway Chrome Tour, Chrome Tour X and Chrome Soft (2026)
- Announced
- Jan 6, 2026
- In stores
- Jan 30, 2026
- Brand’s launch price
- $57.99
All three get a new Tour Fast Mantle made from a material Callaway says is new to the industry, plus second-generation Seamless Tour Aero for more consistent flight.
Ball · Unisex
Tour Edge Hot Launch golf ball (2026)
- Announced
- Jan 6, 2026
- In stores
- Feb 2, 2026
- Brand’s launch price
- $19.99
A two-piece Surlyn distance ball with a 55-compression core that Tour Edge says launches higher and cuts side spin for more roll-out.
Sources: Tour Edge · The First Call
Buy now or wait?
Our read, not the brands’. It’s opinion, built from their announcements and the models they replace, and each one covers its whole category.
- Balls
- Ball launches bunched up in January: Titleist's Pro V1x Left Dash, AVX, Tour Soft and Velocity, Callaway's Chrome Tour, Chrome Tour X and Chrome Soft, Bridgestone's Tour B, Wilson's Staff Model, XXIO's HYPER RD and Tour Edge's Hot Launch. TaylorMade's TP5 and TP5x followed in February with a microcoating that TaylorMade says lays an ultrathin, even coat over the dimples, and Srixon's Q-Star Tour arrived in March. We found no women-specific 2026 ball launch in our audited U.S. releases through Sept. 14. Our read: choose on flight, spin and feel around the greens, and test a few on the short game before you commit.
Signups open soon
The Monday email tees off soon
We’re still setting the pins. Once signups open, the Monday email will bring each week’s PGA TOUR and LPGA winners’ bags, with a straight buy-or-wait call once prices launch. Check back soon.