Launch season, sourced

Men’s iron launches

This season’s new clubs and balls, men’s and women’s, each from the brand’s own announcement. The price shown is the brand’s launch price, not a deal. When last year’s model is the smarter buy, the read below says so.

Updated Sep 14, 2026.

Signups open soon

The Monday email tees off soon

We’re still setting the pins. Once signups open, the Monday email will bring each week’s PGA TOUR and LPGA winners’ bags, with a straight buy-or-wait call once prices launch. Check back soon.

The launches

15 so far, newest first.

  • Irons · Men’s

    Srixon ZXi7, ZXi5 and new ZXi5+ irons, ZXiU utility (second generation)

    Announced
    Sep 8, 2026
    In stores
    Oct 16, 2026
    Brand’s launch price
    $1,499.99

    Srixon's second-generation ZXi forged family, which Srixon says was designed around feel using advanced forging and AI-assisted design, adds a new ZXi5+ players-distance iron; seven-piece steel sets are $1,499.99, graphite $1,599.99, and the ZXiU is $259.99.

  • Irons · Men’s

    Mizuno Mizuno Pro S-4 irons

    Announced
    Sep 3, 2026
    In stores
    Sep 17, 2026
    Brand’s launch price
    $215

    Mizuno calls the one-piece forged S-4 a more forgiving, slightly larger, slightly more offset Mizuno Pro that completes its Signature Series; the price is per club.

    Source: GOLF.com

  • Irons · Men’s

    Callaway Apex MB Tour Raw irons

    Announced
    Aug 4, 2026
    In stores
    Aug 4, 2026
    Brand’s launch price
    $1,599.99

    Callaway's most-played tour blade, released in extremely limited quantities as a seven-piece raw-finish set.

    Source: GOLF.com

  • Irons · Men’s

    PING i540 irons

    Announced
    Mar 10, 2026
    In stores
    Mar 26, 2026
    Brand’s launch price
    $235

    Players-distance iron with a patent-pending inR-Air pocket behind the face and an internal i-Beam that PING says filter harsh frequencies for a softer feel; the price is per club in steel ($250 graphite).

  • Irons · Men’s

    PING G740 irons

    Announced
    Mar 10, 2026
    In stores
    Mar 26, 2026
    Brand’s launch price
    $202.50

    PING's return to super-game-improvement, with the widest sole and largest head in its lineup, which PING calls both its most forgiving and its longest iron; the price is per club in steel ($217.50 graphite).

  • Irons · Men’s

    Tour Edge Hot Launch Max and Max D irons

    Announced
    Feb 10, 2026
    In stores
    Feb 27, 2026
    Brand’s launch price
    $599.99

    Game-improvement sets that Tour Edge's CEO says are built for golfers working to improve their games; the draw-biased Max D has a weaker 32° 7-iron (29° in the Max). Seven-piece steel sets are $599.99 and graphite $699.99.

  • Irons · Men’s

    Wilson Dynapwr Forged irons (2026)

    Announced
    Feb 5, 2026
    In stores
    Feb 19, 2026
    Brand’s launch price
    $1,199.99

    An update to Wilson's forged Dynapwr iron that Wilson says builds on the previous award-winning model; seven-piece sets are $1,199.99 in steel and $1,299.99 in graphite.

    Source: GOLF.com

  • Irons · Men’s

    Wilson Staff Model Blade, CB and XB irons

    Announced
    Jan 27, 2026
    In stores
    Feb 10, 2026
    Brand’s launch price
    $1,399.99

    Wilson's forged Staff Model family adds a new hollow-body XB players-distance iron alongside the Blade and CB, all designed to mix in combo sets; the price is for a seven-piece steel set.

  • Irons · Men’s

    Cobra KING and KING MAX irons

    Announced
    Jan 20, 2026
    In stores
    Feb 6, 2026
    Brand’s launch price
    $999

    Max-game-improvement irons with 3D-printed medallions that Cobra says optimize CG and boost launch on strong-lofted clubs; fitting and pre-sale opened Feb. 3, and sets are $999 in steel and $1,099 in graphite.

  • Irons · Men’s

    Callaway Quantum Max, Max OS and Max Fast irons

    Announced
    Jan 16, 2026
    In stores
    Feb 27, 2026
    Brand’s launch price
    $1,149.99

    Game-improvement irons with a Modern 360 Undercut cavity that Callaway says delivers fast ball speed and high launch; $1,149.99 is the starting price for a seven-piece set.

  • Irons · Men’s

    PXG 0311 GEN8 irons (T, P and XP)

    Announced
    Jan 15, 2026
    In stores
    Jan 15, 2026
    Brand’s launch price
    $229

    Three heads including a new XP, with an internal polymer and a Dual Perimeter Weighting system of swappable heel and toe weights that PXG says lets fitters tune CG and swing weight; $229 per club in chrome, $249 in Xtreme Dark.

    Sources: PXG · GOLF.com

  • Irons · Men’s

    TaylorMade Qi Max and Qi Max HL irons

    Announced
    Jan 8, 2026
    In stores
    Jan 29, 2026
    Brand’s launch price
    $1,099.99

    Game-improvement irons TaylorMade says are engineered for straight distance, with a Speed Pocket and a new ECHO damping system for sound and feel, while the HL is lighter with weaker lofts for more height; seven-piece steel sets are $1,099.99 and graphite $1,199.99.

  • Irons · Men’s

    Cobra 3DP MB and 3DP X irons

    Announced
    Jan 6, 2026
    In stores
    Jan 9, 2026
    Brand’s launch price
    $330

    Cobra adds a muscle-back MB and a more forgiving X to its 3D-printed 3DP Tour line so that, per Cobra, just about any golfer can fit a 3D-printed model; the price is per club.

    Source: GOLF.com

  • Irons · Men’s

    Mizuno Mizuno Pro M-13 and M-15 irons, Pro Fli-Hi

    Announced
    Jan 5, 2026
    In stores
    Feb 5, 2026
    Brand’s launch price
    $215

    A new Mizuno Pro Modern Series, with the M-13 in tour proportions, the M-15 adding launch and forgiveness, and a redesigned Fli-Hi utility that Mizuno says launches higher; irons are $215 per club and the Fli-Hi $270.

    Source: GOLF.com

  • Irons · Men’s

    Srixon ZXiR and ZXiR HL irons

    Announced
    Nov 19, 2025
    In stores
    Jan 6, 2026
    Brand’s launch price
    $1,099.99

    Srixon's first game-improvement (ZXiR) and first super-game-improvement (ZXiR HL) irons, announced in November 2025 with stock sets in shops Jan. 6, 2026; seven-piece sets are $1,099.99 in steel and $1,199.99 in graphite.

Buy now or wait?

Our read, not the brands’. It’s opinion, built from their announcements and the models they replace, and each one covers its whole category.

Irons
Winter was game-improvement season: TaylorMade's Qi Max and Qi Max HL, Callaway's Quantum, Cobra's KING and KING MAX, Srixon's ZXiR, Tour Edge's Hot Launch Max and, in March, PING's G740, which PING calls its most forgiving and longest iron. Players' irons came all year, from Mizuno's M-13 and M-15 and Wilson's Staff Model in winter to Mizuno's Pro S-4 in September and Srixon's second-generation ZXi, due in shops Oct. 16. Women's sets came from PING, Callaway, Cobra, Srixon, TaylorMade and Tour Edge. Our read: whatever you play, get fitted for lie, length and shaft before you buy.

Signups open soon

The Monday email tees off soon

We’re still setting the pins. Once signups open, the Monday email will bring each week’s PGA TOUR and LPGA winners’ bags, with a straight buy-or-wait call once prices launch. Check back soon.